Pantone selects Classic Blue as 2020 Colour of the Year
CARLSTADT, New Jersey – Haling it as a timeless, enduring blue hue and elegant in its simplicity, Pantone 19-4052 Classic Blue has been selected as the company’s Colour of the Year for 2020.
In a statement, the company said it’s a colour that is suggestive of the sky at dusk and possesses a number of reassuring qualities including a reminder of peoples’ desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Classic Blue was also described as a restful color that brings a sense of peace and tranquility to the human spirit while aiding concentration and bringing laser like clarity.
“A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” Leatrice Eiseman, executive director of Pantone Color Institute said in a statement.
“We are living in a time that requires trust and faith,” she continued. “It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection, Eiseman remarked, adding its is non-aggressive, easily relatable and lends itself to relaxed interaction.
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries including fashion, home furnishings and industrial design as well as product packaging and graphic design.
The Pantone Color of the Year selection is the result of research by the Pantone Color Institute, that looks at a number of influences such as the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.