Pantone names Ultra Violet 2018 Colour of the Year
CARLSTADT, New Jersey – Pantone, a provider of professional colour language standards and digital solutions, has announced Ultra Violet (Pantone 18-3838) as its Colour of the Year for 2018, describing it as a dramatically provocative and thoughtful purple shade that communicates originality, ingenuity, and visionary thinking that points towards the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Leatrice Eiseman, executive director of the Pantone Color Institute said in a statement. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
She described Ultra Violet as complex and contemplative and suggestive of the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own,” she said.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, vice president of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.
“The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands,” she added.
When it comes to home décor, the institute said Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings.
“Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall,” it said. “As a colour that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take centre stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.”
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