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Palliser launches new web site

 24 January 2018     HGO Staff 

WINNIPEG – Palliser Furniture has launched a new web site that showcases the company’s recently expanded product offerings while also making it easier to find the members of its retail network.

The new web site will feature both Palliser upholstery and case goods (Palliser re-acquired what was then called Casana Furniture in June 2017) while aiding consumers to easily connect with retailers in their area and clearly identifying Palliser Custom Studio (store within a store) retailers. The site was designed and built entirely with internal resources, a collaborative initiative between marketing, information technology and product development teams.

The new Palliser Furniture web site.In addition to new branded photography, the site features an enhanced retailer locator, improved product pages with additional photography and upholstery styles shown in their most popular options and improved navigation that leads consumers directly to the product they are searching for. In addition, the site is responsive, a term that refers to the optimization of the site for any device that you might be viewing it on.

“Our goal was to create an online shopping experience that works hand in hand with brick and mortar,” Cameron Cook-Sellers, Palliser’s director of marketing said in a statement.

“We know that consumers research online prior to walking into a retailer. We want to offer our retail partners every tool possible that enhances the selling process and communicates the best features of Palliser product. Our job online is to educate, inspire and refer. We feel confident that this new site accomplishes just that,” she continued.

Related Story: Palliser expands LVM showroom
Related Story: Palliser adds Katz, Barber and Daratzikis to key roles
Related Story: Palliser acquires Casana

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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