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Palliser acquires Casana

 4 July 2017     Michael J. Knell 

WINNIPEG – Palliser Furniture Holdings has re-acquired case goods resource Casana Furniture Company, a move that returned company and industry veteran Roger Friesen to the fold as executive vice president of business development for the newly reconstituted company.

The terms of the deal were not closed but it was scheduled to close on June 30, 2017.

With the acquisition, the senior management of Palliser Furniture Group (PFG) believes it is now the largest furniture manufacturer and distributor in Canada. In addition to Casana, the group includes Palliser Upholstery and contemporary furnishings specialist EQ3. As part of Palliser Upholstery, the group also operates Pinnacle Seating Studio, a high-end upholstery collection.

Roger FriesenIn a statement, the company said each group member – to be headed by its own dedicated leadership team – will enhance Palliser’s market opportunity and benefit from synergies across the entire group.

“This acquisition allows Palliser Furniture Holdings to present a complete lifestyle of products, including a variety of price points and design aesthetics, making us more effective at meeting the needs of our customers,” said PFG president Peter Tielmann.

Art DeFehr, PFG chairman, restructured the company in August 2006 as part of a strategy to accelerate growth in what was even then a rapidly changing marketplace, while transitioning the company to its third generation of management. Several smaller firms were spun-off from the original corporate parent including Palliser Upholstery, what is now Casana (then called Blend), EQ3, Arconas and case goods manufacturer DeFehr Furniture.

Neither Arconas – a public seating specialist based in Toronto – nor DeFehr Furniture is part of this transaction.

With the acquisition, Roger Friesen was appointed executive vice president of business development for Palliser Furniture Holdings. In this role, his primary responsibility is to facilitate growth and development across the PFG companies. Friesen was previously president of Casana. Prior to the 2006 restructuring, he was a senior executive for Palliser.

Succeeding Friesen as president of Casana is Reece Tomlinson. Previously, he was chief executive officer of Intraline Medical Aesthetics, a beauty products and pharmaceutical firm based in London, England.

Friesen and Tomlinson will report to PFG president Peter Tielmann.

Related Story: Palliser re-structures into five smaller companies


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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.


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