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Mohawk names president for North America flooring segment

 19 November 2018     HGO Staff 

CALHOUN, Georgia – Mohawk Industries has promoted Paul De Cock to president of its Flooring North America segment, succeeding Brian Carson who has left the company to pursue other interests.

For the past ten years, De Cock has served as president of the floor covering division of the publicly-held company’s Flooring Rest of World segment, successfully leading businesses involved in manufacturing the company’s major product categories including carpet, laminate, LVT and wood.

Paul De Cock“Paul’s deep understanding of the flooring market derives from more than 20 years of experience in Europe and the U.S., with a history of successfully running plants, large manufacturing operations and a multinational sales organisation,” Mohawk chairman and chief executive officer Jeff Lorberbaum said in a statement. “His experience includes successfully managing a broad product portfolio across many markets as well as delivering strong results in his past role in our U.S. operations.”

After Mohawk’s acquisition of Unilin in 2005, De Cock served as president of the its North American hard surface business, where he grew the Quick-Step brand in the U.S., integrated the 2007 Columbia wood flooring acquisition and increased sales across all channels.

After returning to Europe in 2009, De Cock transformed Unilin’s flooring operations from laminate manufacturing into a total hard surface business and expanded direct sales through greenfield and the acquisition of distributors in ten markets worldwide. In 2013, he led the integration of Pergo into Mohawk, improving manufacturing while enhancing the premium brand’s value through performance and design innovation and product extensions.

Prior to the company’s IVC acquisition, De Cock and his team designed and installed the first automated LVT line in Europe. Most recently, he managed the acquisition of Godfrey Hirst, the largest carpet manufacturer in Australia and New Zealand, and the subsequent consolidation with Mohawk-owned distributors in those markets.

Mohawk Industries is one of the largest flooring manufacturers and distributors in in world. It assortment includes carpet and area rugs as well as tiles, vinyl and wood flooring for both residential and commercial use. Flooring North America is its largest business segment, generating US$3.06 billion in revenue for the first nine months of 2018. World wide sales were US$7.53 billion.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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