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Miele to open store at Yorkdale

 20 April 2018     HGO Staff 

TORONTO – Miele will open its fifth ‘experience centre’ in this city’s fashionable Yorkdale Shopping Centre sometime this summer. It will also be positioned as the appliance brand’s flagship and will be the first opened in a high-traffic premium shopping mall.

“We are extremely excited about our partnership with Yorkdale Shopping Centre and believe that this new location will make the Miele brand even more accessible to even more consumers,” Yves Dalcourt, president of Miele Canada, said in a statement. “On an area covering approximately 2,200 square feet, Miele customers can expect nothing less than a totally new brand and shopping experience.”

Behind this billboard at Toronto’s Yorkdale Shopping Centre, Miele Canada is expected to unveil its flagship experience centre later this summer.Located at the junction of Highway 401 and the Allen Expressway, the Yorkdale Shopping Centre  hosts approximately 18 million visitors per year and is home to a number of high-end furniture and home furnishings retailers including Bowrings, Crate & Barrel, Home Outfitters, Kimmberly Capone, Pottery Barn, RH, Williams-Sonoma and Zara Home.

This new endeavor also demonstrates the commitment of Miele to the Canadian market where demand for its world-leading, premium appliances continues to grow. The company has been represented in Canada since 1989, with headquarters in Vaughan, Ontario. Since 2004, the brand has opened four Miele Experience Centers – located in Calgary, Montreal, Toronto and Vancouver. The new Yorkdale location will reinforce the Miele brand image characterised by quality, design, innovation and sustainability.

"We are delighted to welcome Miele to Yorkdale and offer this premium brand to our shoppers. Miele's international reputation as the world's leading manufacturer of premium domestic appliances is well known in this market," said Claire Santamaria, Yorkdale’s general manager. “We know that the Miele store experience will showcase the best that Miele has to offer shoppers the world over.”

Based in Germany, Miele is a manufacturer of premium appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications. Founded in 1899, the family owned and operated company has eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania, with annual sales of approximately €3.93 billion and a world-wide workforce of about 19,500.

Yorkdale Shopping Centre houses more than 270 shops and services and covers nearly two million square feet of retail space.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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