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Mega launches Selling Guide

 8 February 2021     Michael J. Knell 

SASKATOON, Saskatchewan – In a bid to bridge the gap between its retail members and their suppliers, Mega Group has launched the first version of its Mega Selling Guide, which it describes as a “comprehensive match-making resource for expertly pairing the best vendors to the right retailers.”

The member-owned buying group said guide was created to serve as a bridge between in more than 440 accredited furniture, mattress, appliance and electronics vendors to its 700-plus members, who consist of independent, owner-operated, local retailers operating nearly 1,000 locations across the country. This includes the members of its BrandSource Canada banner.

The cover of the first annual edition of the Mega Selling Guide, which is described as a match-making resource for vendors and retailers.“We felt there was a strong need to bring together our members and our key vendor partners,” Mega president and chief executive officer Kim Yost said in Zoomcast to introduce the Selling Guide, noting that even in pre-COVID pandemic era a number of the connection points between independent retailers and their suppliers had been lost. “The best example of that is the Canadian Furniture Show.”

“Also, many of our members – particularly those in rural and super-rural areas – need to find new ways to make those connections,” he added.

Combining print and online, Yost said the Mega Selling Guide will showcase brands and products through expert content, brand details, vendor line listings and limited time offers.

“The 100-page physical version is an impactful and easy to use reference for the workplace while its online companion is both timely and inspiring with enhanced content being updated or added regularly,” he added, noting readers will be invited to keep coming back for vendor spotlights, new vendor listings, brand content, limited time offers and virtual buy fairs, three of which are being planning over the next year or so.

“We also want it to be inspirational – we want to bring people together,” Yost said in the Zoomcast.

The online version of the Mega Selling Guide is available to all retailers whether they are group members or not. Click here to view.

Yost added Mega is “excited to be providing a new collaborative advantage to our industry. Vendors can bring their selling DNA and secret sauce to retailers who now have a quick and profitable means to answer the needs of their consumers. We’re simply delivering on our promise by Making Independent Retailers Stronger.”

“In these challenging times, Mega Group’s initiative helps to overcome the distancing and lack of personal contact between buyers and sellers. We are very happy with the reaction and support of our vendor partners towards this initiative,” added Michael Vancura, Mega’s executive vice-president of merchandising and retail systems.

The Mega Selling Guide will be released annually.

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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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