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Meet Randy Shanks

2018 RSPA honouree for Atlantic Canada

 9 October 2018     Ashley Newport 

The outgoing sales manager for Daley’s BrandSource Home Furnishings – a single unit operation in Fredericton, New Brunswick – Randy Shanks fell in love with the industry after accepting a part-time job at the store 30 years ago and realising he was quite good at the job. For that reason alone, it’s easy to see why he was a shoe-in to receive the Retail Sales Professional (RSP) Award.

The standard bearer for Atlantic Canada, Shanks was one of four recipients selected during the second annual 2018 RSP Awards program, which recognises the achievements of experienced sales professionals who are leaders when it comes to delivering exceptional customer sales and service.

Randy Shanks is seen here on the job at Daley's BrandSource Home Furnishings in Fredericton. Shanks wasn’t expecting any kind of award. “No, I wasn’t expecting it,” he says. “I don’t expect awards, I don’t think that drives me.”

Shanks was nominated by Randall McKay, who has owned the store – part of the BrandSource banner operated by Mega Group – since 1988. “Randy excels in his field. He puts his customers needs first and makes sure they get exactly what they need,” he says, adding, “He is motivated first and foremost by what his customers need, this in return, gives him a loyal fan base of customers that only want to buy from him and nobody else.

“The customers are appreciative of his attention to detail,” McKay continues. “He puts a lot of effort into every sale and no sale is too small. He is also a great employee with the store’s best interest at heart. He is truly a selling machine.”

McKay’s praise make sense, especially when considering they have worked together for three decades.

“I started here in ‘88 or ‘89,” Shanks recalls. “We [McKay and I] grew up in the same community and we’ve known each other forever. I started at the store part-time and just wanted part-time work, just to make a little extra money. I hadn’t worked in furniture before, but I did work in sales.”

The part-time gig turned into a full-time passion. “I got good at it and decided to stay. That, and meeting different people and doing different things all the time. There are different problems, different solutions, people moving in from different places and hearing their stories,” he says.

For Shanks, hearing those stores is one of the most rewarding parts of his job. “One man just came in from Niagara Falls, and he just said he wants to retire here. He said I was his first friend in the area,” he remembers. “The stories you collect is the neat thing. You have to be a little bit of a people person, and more often than not, I am. You got to be at least somewhat of an extrovert, you don’t have to sing and dance, but you have to be interested in what other people are doing in their lives. People like to talk about themselves.”

Click to read Ashley’s complete profile in the Fall edition of the HGO Merchandiser…


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This HGO article was written by:
Ashley Newport
Ashley Newport

A regular contributor to HGO Merchandiser, Ashley Newport is a Toronto-based freelance journalist who writes primarily for trade and business publications. Her specialties include food, hospitality and emerging social/business trends.


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