Marc de Grave joins HealthGuard in 30th anniversary year
TORONTO – Bay Street Manufacturing (BSM), the producers of the HealthGuard brand of mattress pads and other sleep accessories, entered its 30th anniversary year under new management and with the addition of category veteran Marc de Grave to its senior executive team.
de Grave is perhaps best known as the former vice president of business development for the Canadian operations of the Chicago-based Protect-A-Bed, now part of SureFit Home Décor. His appointment is one of several significant changes the company has undergone since it was founded by Chris Zimmerman some 30 years ago.
“HealthGuard has always been laser focused on timely delivery and customer satisfaction which in turn has helped build trust among its customers and partners as being a reliable supplier. That has truly been the key to our success,” Zimmerman said.
He sold the company in late 2019 to Greg Hall, a Burlington, Ontario-based investor who also owns Yellow Dog Investments and Hamilton Industrial Properties.
“It’s time to pass on the reigns to the new team as HealthGuard embarks on its journey to further enhance its sales goals as well as build on its manufacturing strengths, to give its partners even more competitive pricing and new products,” Zimmerman said.
Hall, who now serves as president, said he’s looking forward to breathing new life into the business, which has done nothing but grow over the past number of years.
“HealthGuard is well poised to further increase its sales in North America and beyond simply by the fact that we can also manufacture right here in Canada,” Hall said, adding, “We are now looking at system implementation to increase our capacity and better service our growing market.”
de Grave will lead BSM’s sales and marketing efforts moving forward with a focus on expanding not just the product assortment but its channels of distribution and the reach of its retail network as well.
He told Home Goods Online the company has a number of competitive advantages over its competitors in the category in that, unlike them, the HealthGuard assortment is manufactured in Canada while priding itself on service.
“Our approach is simple, to serve our partners like no one else,” he said, adding, “To provide them with the products they need to meet their respective market needs, to help them attain the attachment rates they expect and in the case of our industrial accounts, to make sure the products meet their customers’ demands. And all this is done at competitive prices that help them be even more profitable.”
de Grave also believes the category’s importance to the consumer is also on the rise.
“We foresee it continuing to increase in demand as the consumer realizes the necessity of the most important bedding accessories – mattress and pillow protectors,” he said. “With more and more people working and studying from home, the bedroom has become a bigger part of the whole home office scene.
“Most consumers also now know the mattress protector does many things from keeping the mattress clean and like new for a longer period, to providing a truly healthy sleep environment by preventing dust mite allergies as well as protecting the consumers product warranty,” de Grave continued.
“Sleep hygiene has actually become a buzzword on many people’s minds,” he added. “We all do those baseline things we learned as toddlers – washing our hands, brushing our teeth – to protect our health. So, activities or products that help our sleep are becoming elemental.”