Magniflex names Western rep

OTTAWA – Magniflex Canada has entered a new partnership with the Calgary-based Stylia Sales & Marketing to represent the Italian mattress brand throughout Western Canada including Manitoba, Saskatchewan, Alberta and British Columbia.

The agency is operated by Greg and Cheryl Sebastien, who takes over the live from Robert Betty of Robert Betty Furniture Sales. Betty closed his agency to become field sales manager in Alberta for Citrix, a software company whose flagship product increases productivity and engagement for remote workers.

“Greg has been in the appliance and bedding industry since 1998 and carries with him a significant amount of experience with both mainstream and specialty bedding products, both at retail and as a representative,” Magniflex Canada sales director Richard Landriault said in a note to retailers advising them of Sebastien’s appointment.

Stylia also represents Samsung Home Appliances – both kitchen and laundry products – in Western Canada as well as Urban Cultivator, the Vancouver-based developer of an indoor herb and microgreen growing appliance.

Prior to starting Stylia, Sebastien was a key account manager for LG Electronics Canada. He also served as a story manager for Sony Electronics.