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MIFF sign-up desk opens

 23 October 2017     HGO Staff 

KUALA LUMPUR – The online registration desk for what organisers are promising will be the biggest ever Malaysian International Furniture Fair (MIFF) is now open, six months before the show begins its usual four-day run at the Putra World Trade Centre here on March 8, 2018.

Registrations for free trade entry and other early benefits can be submitted on the show’s web site at

In a statement, the organisers reported space in most of the 18 halls is almost fully booked as several exhibitors have taken larger spaces to upgrade their display with more variety and a greater number of new products. Indeed, the growth in the number of exhibitors has required the opening a second venue for the 2018 MIFF at the nearby Malaysia International Trade & Exhibition Centre (MITEC).

The Putra World Trade Centre in Kuala Lumpur, home of the Malaysian International Furniture Fair. Covering an extensive range of furnishings for both the home and office as well as Malaysia’s own well thought of wood furniture, MIFF 2018 has already signed up some 550 Malaysian and foreign exhibitors. Expected to show are a number big names from Malaysia’s furniture industry such as Poh Huat Furniture, Lii Hen, Merryfair, Eurochairs and Wegmans.

The organisers anticipate adding some 100,000 square meters of exhibit space next year – expanding by 25% over this year’s event – with more than 600 exhibitors, one-third of which will be showing for the first time.

In 2017, MIFF hosted almost 20,000 visitors from 132 countries. Over the past few years, the event has attracted some 150 Canadian annually. The organisers are anticipating attendance in 2018 will grow slightly.

The tagline for 2018 will be Design Connects People and will feature two new segments including designRena, a dedicated hall for selected Malaysian exhibitors to showcase their furniture in a lifestyle setting. The other will be the MIFF Timber Mart, which will connect furniture makers with global timber suppliers.

Attending retail buyers should expect other unique exhibits and to see more minimalist European design, particularly Scandinavian-style furniture that seemed popular during the 2017 show. “We foresee modern classic and Scandinavian trend will still be shining in 2018 with colours more focused on smoother and comfortable hues,” said B.K. Aw, marketing director for Deesse Furniture which makes stylish and modern furniture. The company is considering adding Scandinavian designs and materials to its displays.

Chua Yew Ting, marketing manager for 2017 MIFF exhibitor Ivorie International said consumers are looking for environmentally friendly furniture with natural colours. Scandinavian designs are winners with new home owners and young people, in part because of the affordable prices.

The variety of exhibiting companies ranging from manufacturers, exporters, wholesalers and independent niche products suppliers will provide plenty of value and attractive options for buyers seeking large or small quantities of stock.

Among the niche product exhibitors is Kedai Bikin, a local rising name with its line of Malaysian-crafted furniture by local artisans and products ranging from loose furniture, light fittings and accessories.

The Sofa Hall, a popular attraction at the 2017 will be enlarged and moved to a new home in MITEC to accommodate more exhibitors. Companies confirmed so far include SWS, Isella and Fella Design.

“We will create greater interactive experiences for visitors as the show is significantly bigger,” MIFF general manager Karen Goi said. “MIFF 2018 promises buyers greater opportunities for them to source all the furniture they want under one roof. We already have a big list of exhibitors lined up – the best of Malaysian manufacturers and suppliers – bringing their latest new products and innovative designs and more are expected.”

MIFF is owned and operated by UBM Malaysia, a subsidiary of UBM Asia. For more information, visit its web site at

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