MIFF rescheduled for March
KUALA LUMPUR – The organizers of the Malaysian International Furniture Fair (MIFF) have rescheduled the 26th edition of the in-person trade event because of the on-going global pandemic. It will now be held from March 8 to 11, 2022.
It was originally set to beheld from September 1 to 4, 2021.
In its stead, organizer Informa Markets will host the third edition of its virtual MIFF Furniverse this coming August 23 to 27 to connect exhibitors to global furniture buyers.
As normal, the in-person Malaysian International Furniture Fair will be held in this city’s Malaysia International Trade & Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC).
“We regret that we are unable to bring MIFF’s physical event back this year though we miss our show, exhibitors and visitors so much. However, we have never stopped connecting the global furniture market and providing trade opportunities to exhibitors and buyers,” MIFF founder and chairman Dato’ Tan Chin Huat said in a statement.
The organizers also reported the second edition of the virtual MIFF Furniverse – held this past March – attracted some 67 exhibitors and hosted 1,703 buyer visits from 101 countries and regions. This was a 35.5% increase from the first event in August 2020 and contributed US$4.6 million sales over the five-day live event. The biggest buyer contingent was from Asia, followed by buyers from Europe and North America. It also brought new buyers (31% of the total) who have not visited MIFF before to start sourcing from MIFF exhibitors.
“We are glad to receive advanced bookings from new exhibitors to join the third MIFF Furniverse based on real business achieved from the last two editions. The online exhibition connects the industry and furniture community at this challenging time, it has proven its effectiveness to help global buyers accomplish their business needs with the absence of a physical show,” said Dato’ Tan.
From the Philippines, Rowena Ramirez of Igo Digital High Technology found MIFF Furniverse useful and a good avenue for networking. Alan Wogan of VIDA Living in Ireland said it was “Absolutely the best show MIFF has put on in these difficult circumstances. It was great to have a shop window to look into – the first for such a long time.”
MIFF attracts buyers from some 140 countries – including Canada – and is the largest furniture trade event in Southeast Asia. It also provides a platform for Malaysian manufacturers of wood and upholstery furniture for both home and commercial use.