MIFF delayed to 2021
KUALA LUMPUR – The organisers of the Malaysian International Furniture Fair (MIFF), the biggest industry event in Southeast Asia, have rescheduled its 26th edition to 2021 in view of the global coronavirus pandemic.
The 2021 event will be held from 8 to 11 March at the Malaysia International Trade and Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC) here. The show was planned for its traditional opening in March this year and was subsequently postponed 30 June for a four-day run as show organiser Informa Markets initiative response to the world-wide COVID-19 situation.
In a statement, the company said it made the decision after accounting for the significant disruption of international travel and as well as advice from Malaysian health authorities.
“We feel this is in the best interest of our exhibitors and buyers,” MIFF founder and chairman Dato’ Tan Chin Huat said. “Over the past few weeks, we have been talking to the MIFF community and listening to their feedback. The present environment is very challenging and would affect the effectiveness of the show. By deferring it to 2021, it will provide space for our exhibitors to review their strategies and realign for the changed landscape.
“We remain very excited about the opportunities at next year’s show and will focus our energies for an exceptional event,” he continued, adding, “We would like to thank exhibitors, buyers and friends who have continued to communicate with us during this period. Their input has been immensely invaluable and help us to improve the show further to serve global furniture trade.”
Informa Markets launched a new opportunity in mid-March for exhibitors to stay connected with potential buyers through the MIFF Digital Showroom. The digital showroom connects Malaysian and other furniture companies with buyers from virtually all parts of the world and there is no better time than the present when global buyers are looking for alternative ways of supply.
MIFF is the largest marketplace for Malaysian exporters and their predominantly wood furniture and upholstery for home and commercial use. It also offers a wide range of office furniture from Malaysian and international manufacturers.
The event hosts buyers from 140 countries and is offering an online experience to provide another means for manufacturers and buyers to remain connected. MIFF is also hosting online activities such as webinars to engage with exhibitors and buyers from across the globe. The first webinar was held recently, attracting over 500 attendees.
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