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Loblaw getting into e-commerce furniture business

 2 December 2019     HGO Staff 

TORONTO – This country’s largest grocer, the publicly held Loblaw Companies Limited, has launched a new online marketplace offering a broad range of product categories, including furniture in addition to baby, toy, kitchenware and pet. The new e-commerce initiative will operate across its various retail banners which include Real Canadian Superstore, Atlantic Superstore, No Frills and Loblaws, among others.

Merchandised under PC Express, the online marketplace will feature brands the company has not historically stocked as the company strives to compete with the likes of Amazon and Walmart while expanding both home delivery and in-store pickup service.

“Millions of Canadians visit our stores and online shops weekly, looking for inspiration and convenient access to food, home and health products. Through this expanded PC Express offering, we will provide them with a curated, edited assortment of products that complement their current shop, from some exciting new vendors,” Garry Senecal, chief customer officer for Loblaw said in a statement. “This is another example of how we can offer even more to customers, simplifying their searching and shopping experience for many of their everyday needs.”

This glider rocker from Canadian producer Lennox Furniture will be featured on the new PC Express e-commerce site being rolled out by grocer giant Loblaw.The national online assortment will reach beyond the current in-store selection with brands like Umbra, the Toronto-based home décor and accessories specialist; and Lennox Furniture, a Sherbrooke, Quebec-based producer of glider rockers and upholstered chairs. Also set to be featured is Noble House Furniture, a full-line furniture distributor based in California.

Other third-party companies specialising in one of the five other expanded categories will roll out over the coming weeks and months.

“A curated marketplace is based on the idea that, as they shop with us, Canadians will welcome the chance to buy complementary products from complementary brands. For example, as new parents prepare for a baby with diapers and formula, they would probably find it very convenient to be able to order blankets, wash cloths or even a crib through us,” said Hesham Fahmy, vice president of Loblaw Digital. “The intent of this service is to better support the needs of Canadian families, with easy ordering through the PC Express service and returns through many of our stores.”

Earlier this year, Loblaw acquired a Las Vegas tech company, PFTech, to ensure a seamless integration of the online marketplace within the PC Express platform. PFTech is a leading marketplace platform developer with over a decade of experience. This technology will ensure a positive customer experience across the Loblaw digital footprint.


Stearns and Foster
Phoenix AMD
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Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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