Leon’s launches smart store
COQUITLAM, British Columbia – Leon’s Furniture Limited (LFL) has opened its first smart store here, a 15,000 square foot space featuring a curated collection of furniture and appliances with advanced technological features designed to give customers access to its entire product range.
Opened as part of its Leon’s banner, the store’s advance retail technology will allow visitors to shop its entire collection and obtain any desired product QR codes on one of four touchscreen stations. This interactive experience will also introduce addition items and custom colours not shown on the floor.
The showroom will feature an 11-foot video wall that allows shoppers to view any product from Leon’s in real size. This installation aims to provide a new way for shoppers to interact with the retailer’s product line. Sales associates will be able to show product in augmented reality (AR) alongside other pieces in the showroom to help with room planning.
Appliance prices will be listed on e-tags so customers can know they’re getting the most competitive price along with its 60-Day Price Guarantee. Checking out will also be more efficient with new mobile point-of-sale tablets, which are voice activated to help speed up the completion of order/payment/delivery forms.
The smart service continues with its delivery program, which gives customers access to their orders either online or on their phones with Clear Destination.
“We want to combine the convenience of online shopping with the trusted assistance and customer service that Leon's is known for,” Leon’s divisional president Mike Walsh said in a statement. “The installations and technology that we have in the new Coquitlam store are really an amalgamation of the best of both these worlds.”
Walsh added the new tech flagship will also act as a test store for other locations, with the potential for a future wave of updates to Leon’s existing stores and the possible addition of more new concept stores.
Located at 1395 United Boulevard, the Coquitlam smart store is the fifth Leon’s store in British Columbia. Leon’s didn’t have any stores in B.C. until 2016 when it acquired the leases of four Sears Home stores from the now defunct Sears Canada.
At the end of June, there were 51 corporately owned Leon’s store across the country as well as 34 franchise locations.