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LZB names international prez

 29 July 2019     HGO Staff 

MONROE, Michigan – La-Z-Boy Incorporated has named Keith Wilson as the new president of its international operations, responsible for all international sales, merchandising and marketing, including Canada, which is believed to be the company’s single largest market outside of the United States. He succeeds Doug Collier, who recently retired from the publicly held furniture manufacturer and retailer.

“Keith has been integral to the successful expansion of our business in the U.K. and Ireland,” Kurt L. Darrow, chairman, president and chief executive officer of La-Z-Boy Incorporated said in a statement. “With proven leadership skills, he seamlessly transitioned the U.K. business from our previous distribution partner and built a strong team across the La-Z-Boy U.K. organisation. As the company looks to grow in existing and new markets outside of North America, we will capitalise on Keith’s significant commercial experience in managing European businesses and work with our other long-time partners in Asia, Australia and New Zealand to help drive growth across various regions.”

Keith WilsonWilson joined La-Z-Boy in 2016 in an interim capacity before being named managing director of La-Z-Boy U.K. In 2018, he was promoted to managing director of La-Z-Boy EMEA, with responsibility for the entire Europe, Middle East and Africa region, including La-Z-Boy U.K.  Prior to joining La-Z-Boy, he was the director and general manager of operations in the United Kingdon for Calligaris, an Italian contemporary furniture brand. Before joining Calligaris, Keith held various U.K. and European leadership roles with companies such as Techtronic Industries, Moulinex and Whirlpool.

“With global appeal, the La-Z-Boy brand is now sold in some 60 countries,” Wilson said. “I look forward to further building on this solid foundation and to leveraging the strength of the La-Z-Boy brand to both grow our existing international businesses and to enter new markets.”

Wilson holds a Bachelor of Arts in economics from the University of Leeds, which was followed by post-graduate studies in marketing from Bucks New University and the Chartered Institute of Marketing, of which he is a fellow.

Based here, La-Z-Boy manufacturers upholstery under two labels including La-Z-Boy and England. It also manufacturers case goods under the American Drew, Hammary and Kincaid labels in addition to operating 353 freestanding La-Z-Boy Furniture Galleries stores; 550 in-store Comfort Studio locations; and, Joybird, an e-commerce upholstery retailer and manufacturer.


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