LFL names new Leon’s prez

TORONTO – Leon’s Furniture Limited (LFL) has named company veteran Lewis Leon as president of its Leon’s Furniture Division, one of four new senior management appointments announced recently by this country’s largest furniture, mattress and appliance retailer.

He succeeds Graeme Leon who retired after a 43-year career with the publicly held and largely family managed retailer at the end of March. Graeme Leon was named president of the Leon’s division in 2020, when current LFL president and chief executive officer Mike Walsh was promoted to his current position.

As president, Lewis Leon will lead the company’s 88-store Leon’s banner – which encompasses 53 corporate and 35 franchise units. He joined the company 2005 and most recently served as the division’s associate vice president of marketing. He will report to Walsh.

Luke Leon, who also joined the company in 2005, has been appointed LFL’s vice-president of operations and corporate strategy. He was most recently in the role of associate vice president of IT, systems and procedures, internal audit and e-commerce. He will also report to Walsh.

Moe Assaf has been appointed LFL’s vice president of financial services of the LFL Group. Assaf joined the company’s Brick Division in 2002 and has worked in several senior management roles since then, most recently as associate vice president of financial services. He will be reporting to LFL chief financial officer Constantine Pefanis.

LFL also said Victor Diab will soon be joining the company as vice-president of finance. In a statement, the company noted Diab has many years of experience as a financial executive for Canadian Tire Corporation was most recently chief financial officer for Freshii, a publicly traded fast casual food company that was acquired by a rival a few weeks ago. A graduate of the Ivey School of Business at Western University, he will also report to Pefanis.

Related Story: LFL sales drop in Q1 

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