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Irongate collection to spearhead Sunpan’s global growth

 26 March 2018     HGO Staff 

TORONTO – Contemporary furniture resource Sunpan Modern Home has entered into a strategic partnership with a Vietnamese manufacturer, Donata that will give it global rights to distribute its Irongate collection of case goods and upholstery as well as a new showroom in Saigon.

In a statement, the company said the move is a step towards expandings its global business opportunities and will streamline the design, manufacturing and marketing of the new Irongate collection.

Seen inside the company’s new showroom in Saigon, this living room arrangement features two Ekon sofas and two Kalmin armchairs, both part of Sunpan’s new Irongate collection from Vietnam.The collection includes occasional tables, dressers, nightstands, beds, desks, sofas, ottomans, occasional chairs, dining tables, dining chairs as well as bar and counter stools. Currently, Sunpan has 64 Irongate SKUs warehoused here (including dining chairs and tables) with a wider selection available through its direct container program.

Sunpan Modern Home also believes the collection also elevates its current offerings as its designs combine vintage and contemporary styles in a tasteful manner using warm-toned materials.

“I anticipate that more of our growth will come from international markets outside of the Americas over the next five years,” Sunpan chief executive officer Sundeep Bagga said. “Over our decade-long relationship with Donata, we have heavily invested in growing their product assortment and infrastructure. We love Vietnam and the future of furniture manufacturing there.”

Currently, about 10% of Sunpan’s complete assortment comes from Vietnam, an amount that is expected to increase over the next few years.

Bagga notes a number of furniture companies are starting to invest in Vietnam – another good example is Magnussen Home – for several reasons, including the availability of quality materials and manufacturing partners as well as a talented design industry. “We have had a relationship with Donata for over a decade and it was the right time for us to invest more in growing the relationship,” he added.

Consumers also appear to be demanding transitional and vintage styles and Bagga said the Donata partnership signals Sunpan’s recognition of this shift and the increasing benefits of sourcing product made in Vietnam. Many of these vintage designs are modernised with an emphasis on brushed warm-toned metals, woods and luxurious covers.

To strengthen the partnership, Sunpan also has invested in a new joint showroom with Donata in Saigon and exhibited in the Vietnam International Furniture & Home Accessories Fair (VIFA Expo) earlier this month.

Sunpan will also feature the Irongate collection at the upcoming High Point Market, which opens for its usual five-day run on April 14. It showroom is located in Space 1200 of the Showplace building.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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