contact HGO      +1 613.475.4704

 Home / Article: ITMA rebrands as ITA

ITMA rebrands as ITA

 6 December 2016     HGO Staff 

HIGH POINT, North Carolina – The organisers of the twice-yearly Showtime fabric trade fair here has rebranded itself as the International Textile Alliance (ITA), complete with a new logo and updated mission statement.

In a statement, long-time ITA executive director Catherine Morsell said the group’s board choose the new name to communicate the organisation’s many benefits beyond the three-day Showtime – the activity with which it is most closely associated.

Since its founding 1990 and until this morning, the voice of the textile industry was known as the International Textile Market Association (ITMA).

Morsell noted ITA is uniquely positioned at the centre of the textile, leather and trimmings industries to provide resources and opportunities for education, awareness, advocacy and technology to its members. While hosting and organising the Showtime market is a key benefit of ITA membership, she pointed out it also provides a variety of leadership, technology and educational opportunities throughout the year, all designed to support both the individual member and the industry.

“In recent months we’ve worked closely with our board and members to hone our mission and define our reason for being,” Morsell said. “The result of this exploration is our new name: International Textile Alliance. We chose it for its ability to represent our commitment to our members and the industry year-round. Following that model, we have renamed our bi-annual event the ITA Showtime Market, and our education program is now called the ITA Educational Foundation.”

ITA has also released a new, streamlined logo that reflects the organisation’s rebranding. In addition to modern colors and a refreshed design, it features the organization’s new tagline: Connections Happen Here. The logos for ITA Showtime and ITA Educational Foundation have also been updated to reflect the association’s new direction.

“The association has always been, and continues to be, dedicated to investing in the future of the textile, trimming, and leather industries,” added Todd Nifong, president and COO of Al Fresco Functional Fabrics. He is also the volunteer ITA president. “We are very excited about our new name and logo, and the opportunities we are creating as the global resource for the textile industry.”

The association maintains a web site at: www.showtime-market.org.

Related Story: Showtime adds new exhibitors


TempurPedic Canada
Magniflex
This HGO article was written by:
The HGO Merchandiser
Summer 2019
Summer 2019
Spring 2019
Spring 2019
Winter 2018
Winter 2018
Fall 2018
Fall 2018

 View all editions of The HGO Merchandiser.

  About HGO

Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

  Contact Us
  Home Goods Online

Published by:
Windsor Bay Communications Inc.
P.O. Box 3023; 120 Ontario Street,
Brighton ON Canada K0K 1H0

Tel : 613.475.4704

Fax : 613.475.0829
Mail : contact us