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IKEA set to launch first planning studio this summer

 21 February 2022     HGO Staff 

BURLINGTON, Ontario – Furnishing giant IKEA Canada will open its first Planning Studio in the Montreal suburb of Boisbriand later this summer.

In a statement, the retailer said the planning studio concept will focus on inspiring and supporting customers who are looking to plan, order and purchase complex home furnishings solutions for the kitchen, bathroom, bedroom and living room.

Located in the heart of Montreal’s North Shore community, the first IKEA planning studio in Canada will be in the Faubourg Boisbriand shopping centre, adjacent to Linen Chest and Home Sense and is intended for customers looking to enjoy the IKEA design experience and expertise closer to home.

IKEA Canada will open its first Planning Studio in a Montreal shopping centre later this summer. The concept’s focus is on supporting customers who are looking to plan, order and purchase complex home furnishings solutions for the kitchen, bathroom, bedroom and living room.The Boisbriand studio will offer planning services by appointment only for a more personalized experience. It will also showcase a curated selection of relevant home furnishing solutions for customers to touch and try. IKEA products or food will not be available for immediate takeaway.

“More than 60% of Canadians have made changes to their homes since the onset of the pandemic to better meet their evolving needs and dreams,” said Eri Mathy, IKEA Canada country business development manager. “We know that life at home has never been more important, and the IKEA Planning Studio is one of the many ways we’re transforming our business to provide new customer touch points and services that meet their evolving needs and deliver affordable, relevant home furnishing solutions.”

The planning studio will differ from the design studios IKEA opened in the Greater Toronto Area last year. Those were never intended to become permanent fixtures in the retailer’s store footprint and are expected to close after about 18 months of operation.

IKEA said the planning studio will be a convenient space for customers to connect with company specialists to create custom home furnishing packages for their homes. Purchases made via the studio will be delivered directly to the customer’s home or a nearby pick-up location.

The planning studio concept is part of a global campaign to bring IKEA closer to its customers, with more than 30 currently being planned globally in cities such as Copenhagen, Berlin, Moscow, London and New York. The Boisbriand studio is the first of several planned locations in Canada. The company said details on future locations will be shared in the coming months. 

Related Story: IKEA Canada reports 12% sales uptick for 2021 fiscal year

Related Story: IKEA parent invests in Canadian last mile delivery provider

Related Story: IKEA adds three Design Studios


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