IKEA report connects people’s wellbeing to their home
BURLINGTON, Ontario – Following a year of unimaginable change, IKEA set out to understand how people around the world adapted their life at home through the global home furnishing retailer’s annual research project.
More than uncovering the number of people in Canada who made a change to their home in the past year (60%), or the increased importance of green space or private gardens to the ideal home (35% and 33% respectively), the IKEA Life at Home report also highlighted that more than a third of people in Canada (35%) who felt more positive about their home in 2021, also saw their mental wellbeing improve. This, while nearly four out of ten Canadians (37%) have experienced a negative impact on their mental health throughout the past year.
“Now we know the ideal home is a greener, spacious and more comfortable place to live, where we can be close to the people we care about and do the activities that make us feel good,” IKEA Canada’s head of home furnishings and retail design Kathy Davey said in a statement. “A happy home is great for the mental wellbeing of us all and we’re excited to continue helping Canadians find ideas and inspiration that can help them create the homes that support the relationships and rituals that are most meaningful to them.”
Although more than 40% of Canadian adults rated time alone as important to maintaining a sense of mental wellbeing, extended time at home brought many families closer together. Nearly four in ten people in Canada (38%) said their relationships with their families improved in the last 12 months. Some relationships didn’t fare as well as more than a quarter of Canadians (26%) noted their friendships had suffered during this time.
Beyond the home, communities and neighbourhoods played an important role in peoples’ lives during the past year as almost three quarters of Canadians (74%) spent more time in their local neighbourhoods.
More than 34,000 people from 34 countries, including Canada, shared their thoughts on mental wellbeing and life at home, reflecting on the impact of the last 12 months and how they feel about the future in the IKEA Life at Home Report.
- Top of the sleep-loving charts: 72% of people in Finland say sleeping is most important for achieving mental wellbeing, much more than Canada’s 56% of people who embrace sleep for wellbeing.
- Finding home space for headspace: 16% of people in France, Ireland, and Canada note where they live doesn’t sufficiently meet their wellbeing needs.
- Seeking professional support: 35% of people in Portugal turn to their therapist to talk about their mental health and wellbeing, versus only one in five in Canada (20%).
- The world’s decluttering hotspot: 38% of people in Australia say having a home easy to keep clutter-free has become more important to them, similar to the 37% of people in Canada who note ‘easy-to-clean’ as a top feature of an ideal home.
Discover more about the full interactive report at lifeathome.ikea.com. The retailer is also offering visiting consumers tips and inspiration to balance a better life at home through a new online video series starring Davey called Swede Space. The series showcases useful, affordable solutions from making room for exercise, to establishing flexible workspaces across the home.
The Life at Home report is the result of quantitative research carried out by the international analytics firm YouGov on behalf of IKEA Canada’s parent company, Ingka Holding B.V. YouGov interviewed a total sample of 34, 387 adults aged 18 and over in some 34 countries including the United States, Canada, the United Kingdom and Ireland, among others. The survey was conducted between 24 June and 28 July 2021 via online panels for each country.