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IKEA renews partnership with Breakfast Club

 2 November 2018     HGO Staff 

BURLINGTON, Ontario – IKEA Canada will mark its third year of partnership with Breakfast Club of Canada by once again donating $1 from every breakfast sold at its restaurants across the country, to a maximum of $150,000.

IKEA Canada has partnered with the Breakfast Club of Canada for the third consecutive year and aims to raise some $150,000 for it during the month of November.“At IKEA, we believe children are the most important people in the world and should start the day well nourished, with a mind full of curiosity to play and learn,” IKEA Canada sustainability manager Brendan Seale said in a statement. “Partnering with Breakfast Club of Canada enables us to make a positive change in the local communities we operate in, ensuring many more children have a healthy start to the day.”

The ongoing partnership between the home furnishings giant and the Boucherville, Quebec-based charity helps operate existing school breakfast programs, while helping to establish new programs in areas of need including First Nations communities. IKEA co-workers can support their local Breakfast Club by volunteering to serve breakfast at local schools or by packing breakfast bags for delivery to nearby schools.

“We are privileged at the Breakfast Club of Canada to have amazing partners such as IKEA Canada, who go the extra mile to truly make a difference in children's lives,” the organisation’s founding president, Daniel Germain said. “IKEA inspires and mobilizes its employees to be a part of its implication with Breakfast Club of Canada and always try and find new ways to nourish kids and their potential.”

Since partnering with Breakfast Club of Canada, IKEA Canada has donated approximately $250,000 in food, home furnishings and financial contributions. To date, IKEA Canada has helped feed more than 40,000 children, packed over 8,000 breakfast bags and engaged approximately 1,800 co-workers to volunteer.

Partnering with communities and regional organizations, the Breakfast Club of Canada helps feed more than 220,000 children and youth in over 1,640 schools across the country.

Related Story: IKEA Canada launches TaskRabbit
Related Story: IKEA partners with Canadian Women’s Foundation


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