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IKEA raises Pride flag

 21 May 2018     HGO Staff 

BURLINGTON, Ontario – In recognition of IDAHOT last Thursday (17 May 2018), IKEA Canada raised the Pride flag at each of its stores from coast to coast, symbolising the organisation’s commitment to an inclusive work environment which stands up for the rights of lesbian, gay, bisexual, transgender, and people of all sexual orientations and gender identities.

IDAHOT is the acronym for International Day against Homophobia, Transphobia and Biphobia.

IKEA Canada raised the Pride flag at each of its stores from coast to coast last Thursday to honour IDAHOT and to show its support for the workplace rights of LGBTQ employees.“At IKEA, we truly believe that equality is at the heart of human rights,” Marsha Smith, president of IKEA Canada said in a statement. “Every LGBT+ co-worker in this country has the right to be themselves when they come to work. With that in mind, we are proud to go all in on equality, creating a workplace where all co-workers feel welcomed, respected and appreciated for who they are.”

To further foster inclusivity, IKEA Canada announced a new partnership with Pride at Work Canada, a Toronto-based organisation whose vision is a nation where LGBT+ people can achieve their full potential at work. It seeks partnerships with employers to provide services to foster workplace cultures that recognize LGBT+ employees as an important part of a diverse and effective workforce. This partnership is in addition to IKEA’s longstanding and ongoing partnership with Workplace Pride.

“We are pleased to welcome IKEA Canada to our network,” Colin Druhan, executive director of Pride at Work Canada said. “IKEA is recognised globally as a leading diversity employer and was identified as one of the top LGBTQ-friendly brands in a recent report from INTO and Brand Innovators. The best employers know that along with promoting diversity they must foster cultures of inclusion and we are excited for the opportunity to support IKEA moving forward.”

A wholly-owned subsidiary of the IKEA Group that is headquartered in the Netherlands, IKEA Canada has 13 stores, an e-commerce virtual store, six pick-up and order points and 14 collection points across the country. It announced plans to open new stores in Quebec City and London, Ontario. Last year, it welcomed 28 million visitors to its stores and 95 million visitors to its web site.


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