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IKEA partners with Canadian Women’s Foundation

 8 March 2018     HGO Staff 

BURLINGTON, Ontario – In honour of International Women’s Day, IKEA Canada entered into a new partnership Canadian Women’s Foundation, an organisation it says is aligned with its inherent belief in empowering women.

In an effort to minimise barriers for gender equality, the retailer will donate $55,000 worth of needed home furnishings to 13 local organisations – including self-employment programs for women who live with a low-income, organisations that provide shelter and support to women who have experienced abuse, and violence prevention programs – each within ten kilometres of an IKEA store.

IKEA Canada president Marsha Smith.“We are so pleased to partner with an organisation that aligns with our vision to create a better everyday life for the many people in society. We are committed to making a positive difference in the communities where we operate and we look forward to working with the Canadian Women's Foundation to work toward a more gender-equal world,” IKEA Canada president Marsha Smith said in a statement.

The global furniture and furnishings retail giant strongly believes equality is a human right and has committed to gender equality in all positions, equal opportunities and equal pay by 2020. Smith said IKEA Canada is proud 55% of its work force and 53% of its managers are women. Equality is interwoven into IKEA's business approach and HR practices and policies, with a strong focus on diversity and inclusion.

“At IKEA, we believe that gender equality is good for our co-workers, our customers and our business,” Smith continued, adding, “Gender equality is about creating an inclusive culture where both women and men are valued for their unique contributions. We know that when diversity is embraced, companies see better financial performance, talent recruitment, retention and customer loyalty.”

The partnership with the Toronto-based Canadian Women’s Foundation aims to help women and girls move out of violence, out of poverty and into confidence and leadership, while focusing on fostering inclusivity among genders.

“It’s going to take major effort from all of us – businesses included - to reach a gender-equal society. Together, with partners like IKEA, the Canadian Women’s Foundation can help build a more equal Canada,” says foundation president and chief executive officer Paulette Senior.

IKEA Canada will be providing home furnishings for 13 different local organisations, including:

  • Furnishing a lounge that will promote inclusiveness and opportunities for women to connect at the Centre for Skills Development and Training in Burlington;
  • Donating home furnishings to a support group for young women who are preparing to transition out of government care at the PLEA Community Services Society in Richmond, British Columbia; and,
  • Create a child-friendly space for women and children who are victims of intimate partner or family violence with the Shield of Athena Family Services in Montreal.

 The retailer’s donations to the foundation will be targeted to the following local groups:

  • Action jeunesse St-Pie X de Longueuil inc. – IKEA Boucherville;
  • The Centre for Skills Development and Training – IKEA Burlington;
  • Immigrant Services Calgary – IKEA Calgary;
  • Safe Choice Transition House – IKEA Coquitlam;
  • Multicultural Family Resource Society – IKEA Edmonton;
  • The Redwood – IKEA Etobicoke;
  • Alice Housing – IKEA Halifax;
  • The Shield of Athena Family Services – IKEA Montreal;
  • North York Community House – IKEA North York;
  • Elizabeth Fry Society of Ottawa – IKEA Ottawa;
  • PLEA Community Services Society BC – IKEA Richmond;
  • Yellow Brick House – IKEA Vaughan; and,
  • Wii Chiiwaakanak Learning Centre – IKEA Winnipeg

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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