IKEA opens first Design Studio in Oshawa shopping mall
OSHAWA, Ontario – IKEA Canada has launched its first Design Studio in this city’s largest shopping mall as part of its strategy to deliver personalized design and planning services to customers throughout the Greater Toronto Area (GTA), one of the largest markets in the country.
In a statement announcing the opening, the global home furnishings giant said the Design Studio is a new concept for the Canadian market, created to allows customers to design and order complex home furnishing systems for the kitchen, bath, bedroom and living room by scheduling one-on-one planning sessions with a trained IKEA design expert or via a self-service planning station in a dedicated studio space.
“Our ambition is to become more accessible to GTA residents by bringing IKEA closer to them and offering new, convenient services that meet their growing needs,” Toronto area manager Niclas Karlsson-Järnkrok said. “The IKEA Design Studio is one of the many ways we’re enabling our customers to interact seamlessly with IKEA, especially as we continue to evolve the spaces in our homes to meet the changing demands of our lives at home.”
Located inside the Oshawa Centre, the studio is significantly smaller than a traditional IKEA Canada store and will showcase the retailer’s full range through digital solutions along with a small, curated selection of product samples on display. Other IKEA products, including food, won’t be available.
Karlsson-Järnkrok noted the studio is a private space for customers to connect with IKEA’s expert planners and create personalized home furnishing packages that fulfill their individual needs. Purchases made at an IKEA Design Studio can be delivered directly to the customer’s home or picked up at local IKEA pick-up locations.
He also noted the studio will only be open for the next 12 to 18 months as it is a short-term concept designed to connect the consumer with IKEA’s own planning and design experts in convenient, local spaces, where an established pick-up location is also in place. The Oshawa Centre studio is the first of several planned for the Greater Toronto Area.
Related Story: IKEA Canada going electric for last mile delivery
Related Story: IKEA to open downtown Toronto store later this year