IKEA opens Regina collection point
REGINA, Saskatchewan – IKEA Canada has opened its second collection point in Western Canada here, bringing the total count for these third tier consumer touch points to ten across the country. All are also part of the retailer’s drive to establish more convenient ways for their customers to acquire their product orders if they don’t live in close proximity to a full-line store.
Customers who shop online for IKEA home furnishings can have them delivered to the collection point for $79, regardless of the size and value of their purchase. They can ship as little as a single sofa or as much as an entire kitchen for the flat rate.
Senior management notes this represents a significant savings over the average home delivery fee of $160 – although customers can still take advantage of that service.
“Our ambition is to become more accessible to as many Canadians as possible,” IKEA Canada president Marsha Smith said in a statement. “The launch of the Regina Collection Point is a great way to provide our customers with a more convenient shopping experience.”
Located at 525 12th Avenue East, the collection point is not an IKEA store and is owned by third party service provider Dynamex, which also operates the facility in Saskatoon. While it does not have any products available for purchase, collection points allow IKEA to make shopping easier in markets that have been identified as having potential.
“In such a large country, it is important to offer a variety of solutions we can use to make shopping easier for Canadians,” said Smith. “With a collection point already established in Saskatoon, it was a natural next step to launch in Regina, to make shopping online at www.IKEA.ca affordable for many more Saskatchewan residents.”
Smith noted IKEA’s aim to make the brand as accessible and convenient to as many Canadians as possible, through increased service offerings like collection points, pick-up and order points, as well as improvements in e-commerce and customer-focused distribution.
In 2015, IKEA Canada announced an ambitious plan to double in size by 2025. To achieve this goal, the retailer will open new stores in new locations and also introduce some new formats over the next 10 years. The first new store on this expansion journey will be IKEA Halifax, set to open this fall. This will be followed by a new full-line store in Quebec City sometime in 2018.
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