IKEA launches sell-back program
BURLINGTON, Ontario – IKEA Canada has formally and nationally launched its Sell-Back program that will enable customers to sell their gently-used IKEA products back to the retailer in exchange for store credit.
In turn, IKEA give the product a second-life through resale or donation and is one plank of the company’s drive to become a fully circular business by 2030. A benefit of the IKEA Family loyalty program, the company said the new service has seen an enthusiastic response from customers, receiving more than 7,600 sell-back submissions online since its soft launch two months ago.
“IKEA is transforming its business to become ever more accessible, affordable, and sustainable – having a positive impact on people and the planet," Brendan Seale, head of sustainability for IKEA Canada said in a statement. “The Sell-Back program offers a straight-forward solution to our customers who have finished with an IKEA product, helping them to capture some value for it, but also to maximize the value of the product by giving it another life."
As part of its People + Planet strategy, IKEA has committed to becoming a fully circular business by 2030. This means transforming the current linear business model and designing products with re-use, repair, repurposing and recycling in mind from the beginning, using only renewable, recycled and recyclable materials, eliminating waste, and introducing services like Sell-Back which connect with customers in new ways to extend the life of product.
“At this time of year, we know many of our customers are decluttering their spaces and organising their goods,” said Seale. “We are thrilled at the response to the Sell-Back program which enables us to establish a longer-term relationship with these customers, supporting them to live more sustainably, while adding convenience and value for their next shopping trip at IKEA.”
Consumers wishing sell back an item must first join the IKEA Family loyalty program and then log onto its web site. After filling out the form and submitting three photos of the items, the consumer will receive a store credit if the application is approved. The product itself must be delivered to designated store within 30 days.
Products must be gently-used, fully assembled and fall into one of the following categories: dressers, office drawer cabinets, small structures with drawers, shoe storage, sideboards; bookcases and shelf units; cabinets; chairs and stools; chests of drawers; dining tables and desks; multi-media furniture; and, small tables.
Since the soft launch, the most popular product categories for sell-back have included: chairs and stools, dressers and bookcases.
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