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IKEA going to London

 13 October 2017     HGO Staff 

LONDON, Ontario – IKEA Canada will open its 15th full-size store and the third since it announced its aggressive expansion campaign in late 2015 here this southwestern Ontario city of 388,000. It is expected to open in the fall of 2019.

The company – a subsidiary of the global home furnishings giant headquartered in the Netherlands – said in a statement the new 270,000 square foot facility will be built as part of a new retail and commercial complex at the intersection of Highway 401 and Wellington Road in the south end of the city. It will feature a showroom, market hall, a restaurant, the company’s SMALAND children’s play facility and will offer its complete range of services such as home delivery, assembly, planning and exchanges.

An artist’s concept of the new IKEA Canada store set to open in London, Ontario in the fall of 2019. It will be the company’s 15th full-size store and part of its aggressive decade-long expansion project.“We know our loyal customers in the London area and beyond have been passionate supporters of the IKEA brand,” IKEA Canada president Marsha Smith said. “We look forward to welcoming many more customers to the new IKEA store when it opens in fall 2019.”

IKEA opened the first full-size store in the expansion drive two weeks ago – a 330,000 square foot outlet in Halifax, Nova Scotia. It is currently building a 340,000 square foot store in Quebec City that is scheduled be online next summer.

A few months after kicking off the expansion drive, IKEA opened a ‘pick-up and order point’ in London. Customers who order product online or at a different IKEA store can pick-up their purchases in these mini-stores. They are also able to buy services to support their purchases, sit at a computer station to browse the range online and have to 99 of IKEA’s most popular products available for immediate takeaway – these displays have a heavy emphasis on furniture.

IKEA believes the new store will have a positive contribution to the London-area economy. In addition to construction jobs, the store will be staffed by between 100 and 150 new IKEA co-workers, in addition to those working in the city’s existing pick-up and order point.

“This is so exciting and much anticipated for many, many Londoners. I am pleased to say a full-size IKEA store will open in London in 2019,” Matt Brown, mayor of the City of London said. “This will create jobs, growth and a regional draw to our city. London is pleased to have a community-minded partner like IKEA set up shop here.”

Like its counterparts in Halifax and Quebec City, IKEA London will be LEED certified. The building will have a rooftop solar photovoltaic installation and a waste management equipment to maximise material recycling and diversion from landfill. Every single light source throughout the property will use LED lighting.

“While the store will operate in a sustainable manner, it will also provide inspiration and solutions that will enable customers to live a more sustainable and healthier life at home,” Smith said. “For example, visitors will find solutions that will help them reduce and sort waste, save water and energy and encourage healthier living.”

She also noted each new store is designed to present local, inspirational home solutions customers can relate to and implement in an affordable way. In order to best represent London and surrounding area customers in the new store, home visits will be conducted during the planning and design process. These will allow IKEA to interview people in their homes to get an understanding of their needs, dreams and frustrations in and around the home. “It is IKEA’s intention with this research not to mirror what people already have in their homes, but to help people live a better everyday life at home,” Smith said.

The expansion campaign will see IKEA Canada double its store count from 12 in 2015 to 24 a decade later while also doubling its sales to an estimated $3.8 billion in 2015.

Related Story: IKEA planning full size store opening for Quebec City in 2018
Related Story: IKEA publishes 2018 catalogue
Related Story: IKEA rolls out 4 collection points
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IKEA to open Vancouver D.C.

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