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IKEA celebrates Pride with $50K in donations to LGBTQ groups

 24 June 2019     HGO Staff 

BURLINGTON, Ontario – This summer, over 500 IKEA Canada co-workers will take part in a variety of Pride celebrations across the country to celebrate the history, courage and diversity of the LGBTQ community. At the same time, their employer will contribute nearly $50,000 in support of LGBT organisations, including youth programs, peer-to-peers support and local Pride celebrations.

“We believe that everyone has the right to be treated fairly and provided with equal opportunities, regardless of their sexual orientation or gender identity. For IKEA, celebrating Pride means committing to creating an inclusive environment where all our LGBT co-workers and customers feel welcomed, respected and appreciated for who they are,” IKEA Canada president Michael Ward said in a statement.

IKEA is offering the limited edition the KVANTING shopping bag in a campaign in support of Pflag Canada, an organisation that provides peer-to-peer support to members of the LBGTQ community.To celebrate Pride 2019, IKEA has launched limited edition KVANTING bag in the colours of the rainbow flag, with 100% of proceeds benefitting Pflag Canada to a maximum of $15,000. As Canada’s only national organisation offering peer-to-peer support, Pflag strives to help all Canadians, especially within the LGBT community with issues of sexual orientation, gender identity and gender expression. Donations will help provide the materials to open chapters across the country.

“For many within the LGBTQ2S community, Pflag Canada is the first touchpoint when coming to terms with either their own identity or the identity of a loved one. IKEA Canada’s support will allow us to better service our volunteers, as well as increase our presence nationwide, with a focus on smaller rural cities who are truly in need of LGBTQ2S platforms and representation,” said Omid Razavi, director of communications for the Ottawa-based Pflag Canada.

IKEA Canada, this country’s second largest furniture and home furnishings retailer, said it supports an inclusive environment for both customers and employees. It will also support several initiatives, including:

  • Providing donations of home furnishing worth $20,000 to support The 519, an organization dedicated to the health, happiness and full participation of LGBT communities in Toronto;
  • Providing $8,000 worth of furnishings to the office space of the Toronto-headquartered EGALE Canada Human Rights Trust;
  • Supporting the Rainbow Resource Centre in Winnipeg with a donation of $5,000 for youth programming.

For the second year, IKEA Canada raised the Pride flag at most of its 14 stores coast-to-coast in recognition of the International Day against Homophobia, Transphobia and Biphobia and supported pride marches across the country while sponsoring Pride Toronto, Pride Montreal and Pride Vancouver.

“Our co-workers are truly our best ambassadors for diversity, equality and inclusion and their passion for Pride will support us in leading the way as we go all in for equality,” said Sonia Sangha, IKEA Canada’s equality, diversity, equality and inclusion leader.


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