IKEA catalogue coming
BURLINGTON, Ontario – IKEA Canada has announced the 2020 edition of its catalogue will be available to view online and to pick up at its 14 stores across the country next Wednesday (07 August), and will feature hundreds of new products which will be offered during the coming year.
In a statement, the Canadian branch of the world’s largest home furnishings retailer, said it believes this year’s most sought after product launch will be SYMFONISK, a collaboration between IKEA and sound experience leader, Sonos. The collection includes two beautifully designed, affordable, high quality Wi-Fi speakers, available in-store and online starting 01 August.
“We’re thrilled to take the next step in our home smart journey at IKEA, continuing on with the category of sound,” Mathias Karlsson, IKEA Canada sales leader for lighting and sound, said. “With SYMFONISK, we’re able to democratize sound. We’ve taken what IKEA knows how to do best – design quality home furnishings – and combined that with what Sonos knows how to do best – produce quality sound. Through our combined expertise, we created two beautifully designed products that are also able to produce quality sound, all at an affordable price.”
This year’s catalogue also marks the start of a new tradition for IKEA with the introduction of Home Furnishing Festivals. “The arrival of the IKEA catalogue is the most exciting time of year for our customers,” said Kathy Davey, head of communication and interior design. “In today’s digitally savvy environment, shopping behaviours have changed, and traditional brick and mortar stores are becoming more experiential. Based on this trend, we have developed four large scale launches that will be just as big as the launch of the annual catalogue. We will celebrate them through Home Furnishing Festivals, which will be in the form of large-scale events for our most loyal customers; our IKEA Family members.”
The first Home Furnishing Festival – called IKEA House Party – will take place on 16 August at all 14 stores in Canada. Each store will invite IKEA Family members to join the party and celebrate the launch of both the catalogue and the new SYMFONISK Wi-Fi speaker collection.
The company noted that over the years it has seen customers interact with the catalogue differently, with more opting to view it through digital channels. This year, instead of delivering copies to homes, the catalogue will be available online at IKEA.ca/Catalogue, with approximately two million copies available in-store for those that would like a print copy.
It is also holding a national contest called Lucky Ticket from 07 to 09 August, where 14 Canadians will have a chance to win a $5,000 IKEA gift card.