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Hudson’s Bay adds Leesa to line-up, pledging mattress gift to CMHA

 21 October 2019     Michael J. Knell 

TORONTO – Hudson’s Bay, this country’s sole remaining traditional department store, has added Leesa Sleep to its mattress assortment. To celebrate, the two companies have committed to donating 500 mattresses over the next year to families and individuals served by the Canadian Mental Health Association (CMHA).

Earlier this month, as Leesa Sleep co-founder David Wolfe and Hudson’s Bay vice president of home Danny Abramowitz delivered the first 16 new Leesa mattresses to a permanent housing residence for individuals who rely on services provided by CMHA.

Danny Abramowitz (left) of Hudson’s Bay and David Wolfe, of Leesa Sleep announce a shared commitment to donate 500 mattresses over the next year to families and individuals served by the Canadian Mental Health Association across the country.“At Leesa Sleep we recognize the role a good night’s rest plays in mental well-being,” David Wolfe said in a statement. “Our commitment to donate 500 mattresses to Canadians in need through CMHA is part of our ongoing mission to create a healthier tomorrow through better sleep. We are proud that our Canadian launch partner, Hudson’s Bay, shares our commitment to making an impact in our communities.”

In addition to the 500 Leesa mattresses, Hudson’s Bay said it would also give the CMHA $25,000.

“This donation is part of Hudson’s Bay commitment to making mental health a priority in every community in Canada by increasing understanding and improving care,” Danny Abramowitz said. “We are inspired by Leesa’s determination to make a difference through their unique mattress donation program and are excited to work with them as they embark on this journey in Canada.”

Social services such as safe and affordable housing are key to good mental health and well-being. Research also shows a good night’s sleep can help improve mood, decision-making and social interactions.

“People need more than access to healthcare to have good mental health,” says Fardous Hosseiny, CMHA’s interim chief executive officer. “Basic needs such as housing, food and secure employment are the foundation of wellness.”

Based in Virginia Beach, Virginia, Leesa Sleep describes itself as having a “socially responsible” business model and has committed to donating one mattress for every ten sold to over 1,000 non-profit across North America and Europe.

Hudson’s Bay began flooring the two Leesa Sleep models at 78 of its stores across the country – as well as on its e-commerce enabled web site – in early September, a partnership Wolfe described as a “natural fit.” Hudson’s Bay is the only Canadian brick-and-mortar retailer currently offering the brand.

“We’re very excited about our growth in the Canadian market,” Wolfe said. “Now more Canadians will have the opportunity to try our mattresses before they buy. In Hudson's Bay, we’ve found a trusted retailer that shares our commitment to high-quality products and believes in making a positive impact in local communities.”

“The launch of Leesa mattresses at Hudson’s Bay delivers on our promise to offer our customers diverse, on-trend and elevated brands for their homes,” added Alan Asbridge, Hudson’s Bay senior vice president of home. “We were particularly drawn to Leesa’s approach to make a difference both in their customer’s and other’s lives through their unique mattress donation program. We are excited by the work we plan to do together to continue this story in Canada.”

Leesa, which also operates a Canadian web site, offers a choice of two mattresses: the Leesa Original features three layers of foam for support, pressure relief and comfort. The Leesa Hybrid is a luxury mattress that combines the foam technology from the Original and an individually wrapped pocket spring system, which responds and adapts to the body while providing edge-to-edge support.

Their price points start at C$790 and C$95 for the pillow.


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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.


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