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How not to buy a mattress

 18 February 2020     Michael J. Knell 

BRIGHTON, Ontario – Inspired by Monty Python, HGO.tv has shifted gears to put the spotlight on one of our industry’s never truly answered questions. What’s the right way to sell a mattress? Well, led by Corrie-Ann Knell, HGO’s fearless marketing director and our truly creative video production team of Aaron Peacock and Aidan Kennedy (the star of our show) have turned this question on its head.

With that, we introduce How Not to Sell a Mattress – the newest video blog from Home Goods Online. Click here to view.

We hope you really enjoy it – we promise it will make you laugh – and that it gives you something to think about. If you have any stories about selling that you’d like to share, please send us a note at [email protected].

And, for a more serious look at this very important question, check out Business Cents, a series of ongoing conversations with Albert Marrache, the founder and president of Phoenix AMD International.

Related Story: Business Cents: to deliver the customer, define the experience
Related Story: Business Cents: capturing missed opportunities
Related Story: Business Cents: a conversation with Albert Marrache


Sealy Canada
Zucora
This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.


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Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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