Home launches look book
ST JACOBS, Ontario – Home Hardware Stores (HHS), the member-owned retail organization specialising in hardware, building supplies and furniture, has launched its first-ever Inspired Home Collection as part of an effort to demonstrate its ability to assist customers planning both big and small projects around the house.
The design-focused, inspirational look book will be available in print at most of the 1,050 Home Hardware, Home Building Centres and Home Furniture locations across Canada, as well as in digital format on HomeHardware.ca, as well Reebee and Flipp, two popular platforms for retail flyers and other promotional materials. It is designed to help customers visualize Home products as part of renovation projects being planned for their home.
“We wanted to show our products in a way that was more intuitive and inspirational,” HHS vice president of marketing Rob Wallace said in a statement. “Renovating can be overwhelming, which is why we created beautiful designs to meet the different styles and needs of our customers.”
The inaugural look book of 2021 features inspiring ideas for two key rooms in the home – the kitchen and bathroom. Beautiful kitchens that are chef-inspired, family-friendly and designed to entertain with style, along with spa-inspired and chic monochromatic bathrooms will entice Canadians to take on a quick update or complete overhaul. The look book also features top trends, fab finds, easy upgrades and a quick guide to assist consumers in all their home renovation decisions.
“As part of our marketing strategy, we are staying true to our brand which is offering our customers everything they need for their projects – including design ideas that are both practical and beautiful,” Wallace said.
“Our creative team had a lot of fun designing our kitchen and bath collection for 2021,” added Kristi Stemmler, HHS director or marketing/content and media. “The front cover inspires ideas for your dream kitchen while the back showcases stunning ‘luxe for less’ bathroom designs.”
Creative was led by Transcontinental Premedia in collaboration with Home Hardware’s own creative content and digital marketing teams. Inspired Home Collection will be promoted through Home Hardware’s digital platforms including web, social media and e-mail marketing.
To preview the Inspired Home Collection look book, click here.