HPMA launching The Point and Third Night at spring event
HIGH POINT, North Carolina – The High Point Market Authority (HPMA) will launch two new programs at the upcoming spring edition of the twice-year furniture trade event, one focusing on education and market resources and other on attendee networking and showroom discovery. The goal of both is to enhancing the attending retailer’s overall market experience.
The spring edition kicks off for its usual six-day on April 14.
Simply dubbed ‘The Point’, the first program will cover the entire six-day market schedule and will be located on Commerce Ave., just one block over from the main Transportation Terminal in between Wrenn St. and S. Main St.
It will include roundtable discussions moderated by well-known influencers on relevant industry topics; an interactive demonstration area; celebrity meet and greets; a social media connection area and an afternoon social hour with various partner groups. The space will also host a Parson’s Table pop-up each day for lunch and offer an organic juice bar and gourmet coffee bar each morning. Additionally, a team of advisors will be on-site to answer any market-related questions, assist guests with their market planning and offer in-depth, one-on-one consultations for new buyers who are unfamiliar with market.
“Our tagline for The Point is Learn. Grow. Connect. and that’s exactly what this space is designed to do,” HPMA president and chief executive officer Tom Conley said in a statement. “We are here to help this industry learn and connect so business can grow and prosper, thus we are incredibly excited to offer these services and programs at The Point to further and help achieve these goals.”
The other new feature being added for the spring event will invite attendees to embrace their sense of discovery and explore showrooms within a set section of the market map in a progressive-dinner-style format. Scheduled for the evening of Monday, April 16 from 4pm to 7pm, this connection-focused neighborhood gathering will be called Third Night: A Progressive Gala.
For its inaugural market, Third Night will take place in the Hamilton Wrenn Design District, located on Hamilton St. and Wrenn St. in between Dr. Martin Luther King Jr Dr. and E. Ray Ave. The evening will offer live street entertainment and musicians throughout the district with a wide variety of special menus, themed parties and influencer interactions within the participating showrooms.
“With 57 exhibitors already confirmed to participate, Third Night is going to be a spectacular event,” said Pam Cain, director of the Hamilton Wrenn Design District Association. “The streets and courtyards of the Hamilton Wrenn area are the perfect place for the event.”
“We are thrilled to participate, and have already lined up well-known designer Barry Dixon, who has designed some incredible pieces for us, to join us in our showroom that evening,” added Rod Lambeth, president and CEO of The Tomlinson Companies, located on the north end of the Hamilton Wrenn Design District.
Official schedules and programming details for both The Point and Third Night will be available in mid-March at the High Point Market website, www.highpointmarket.org.