HGO survey to determine priorities for Canadian retailers
BRIGHTON, Ontario – Those who have been following this publication know Home Goods Online (HGO) has always been interested in presenting the highest quality market research and articles on best practises for Canadian home goods retailers, particularly those selling furniture, mattresses, major appliances and home theatre electronics. The opinion of our readers is critical in helping guide those efforts, which is why we are conducting the first of what will hopefully become a series of nationwide surveys about your business priorities, interests and challenges.
Your participation in this anonymous survey will help HGO develop and share highly valuable information and analysis everyone in our industry will find useful in achieving their business goals.
The first two questions of this – the first survey – are dynamic and designed to qualify the respondents to ensure each fit the scope and intent of this research, who are independent furniture, mattress and major appliance retailers.
A caveat, this survey is fairly and, at times, will feel a little bit repetitive. The first section, for example, asks respondents to answer 21 different questions by selecting the most and least important options from a choice of five fields. Some of the answer fields are repeated under different questions. They have much the same feel as your last eye exam, when the optometrist asked if the lens you are peering through is ‘better or worse’ than the prior one. I heard that ‘better or worse’ for a week after my last exam. But here, as during that eye exam, repetition bring clarity.
I’ll admit many busy store owners might abandon the survey but I urge you to power through and get to the fun questions that come later as you will be asked to rank your perceptions on several issues as well as your opinions of the buying groups.
The survey shouldn’t take more than 10 to 15 minutes to complete. When compared to a lot of other surveys I’ve seen and participated in, that’s fairly long. But I believe this is an important survey and the length is necessary. This is, after all, a rare opportunity for retailers to share what their business goals and priorities are, particularly in the wake of what may well be the first wave of an unprecedented global experience that has permanently altered the way we all live and work.
HGO believes it’s important to properly identify and define the priorities of Canadian furniture, mattress and major appliance retailers. We need to see where they have shifted and what gaps need to be filled. I’m confident the results of the survey – which will be released later this year – will be able to determine what types of contents and services will be most useful to these vitally important Canadian retailers. The survey will be available until the close of business (5pm Eastern) on Friday, November 6, 2020.