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Gus Modern launches eco-friendly Vegan AppleSkin leather

 19 June 2020     HGO Staff 

TORONTO – Contemporary furniture designer and manufacturer Gus Modern has introduced what it describes as a revolutionary vegan leather that was developed with apple pomace from the juicing industry to their Fall 2020 Collection.

The company said Vegan AppleSkin leather is a trade marked, eco-friendly upholstery material that offers an exciting new option for retailers and consumers looking for a quality alternative to traditional leather. Formed by upcycling discarded fruit fiber into a durable covering that retains the classic aesthetic of natural leather, the material is a standout addition to the brand’s eco-friendly product assortment.

“We’re excited to launch an innovative, vegan material that’s created with upcycled components,”Anthony Santino, vice president of sales for Gus* Design Group said in a statement. “This new bio-based material saves apple peels and cores from going to landfills and is a harmonious addition to our other eco-friendly options – FSC-certified wood and cushion fill made from recycled plastic bottles.”

Seen here in cognac is the Truss chair, which is covered in the Vegan AppleSkin leather recently introduced by Gus Modern.Exclusively designed for Gus Modern and manufactured in Italy, the material was created to re-purpose the food remnants of the country’s apple orchard and juicing industries, and to answer a global call for an alternative to natural leather. The manufacturing process combines upcycled fruit fiber – apple cores and peels – with polymers to create a biopolymer material that is vegan and OEKO-TEX certified.

Santino noted this certification means the material has been independently tested by OEKO-TEX and verified to meet their strict standards for health and safety. Based in Switzerland, OEKO-TEX is an independent environmental testing organisation that certifies product across several big-ticket home goods categories, including upholstery and mattresses.

He added Vegan AppleSkin leather retains the look and feel of natural leather while showcasing an attractive interplay of texture, lustre and refined comfort. The material is equally durable and easy to clean, resulting in designs that are both stylish and practical.

Gus Modern will introduce Vegan Appleskin leather in two exclusive colours – Cognac and Licorice – developed in collaboration with the Italian manufacturer to evoke the look and feel of natural leather with a distinctly modern aesthetic. The material will be available on select Gus Modern seating designs, including the Mix Modular collection and the Truss chair, which offer a variety of design possibilities to suit any space.

Santino said the company will debut all new designs by digital appointment in their new Toronto corporate showroom. The Gus Modern furniture collection is designed in Canada and sold at over 150 furniture retailers in North America, South America, Asia, and Australia. 

Related Story: Gus launches first furniture collaboration with Luum

 


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Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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