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 28 September 2020     HGO Staff 

EDMONTON – E-tailer has entered a national partnership with Make-A-Wish Canada. Throughout the coming year, 125 wish children across the country will unbox their new mattresses, an in-kind donation valued at over $50,000.

Make-A-Wish is the world’s leading wish-granting organization creating life-changing wishes for children with critical illnesses. Whether it’s travelling to their favourite destination or meeting their real-life superhero, research shows children who have wishes granted can build the physical and emotional strength to fight critical illness. As a result of the COVID-19 pandemic, and to protect the health of wish kids and their families, Make-A-Wish has paused wish-granting that involves travel and gatherings until further notice. As a result, over 400 wishes have been postponed – a number growing every day the COVID-19 crisis continues. This means more wishes are waiting. For wish kids, every day of waiting is one too many.

Wish kid Nicolas (seen above) was one of 100 to receive a new mattress from as part of its new national partnership with Make-A-Wish Canada.Last month, 100 wish kids received a mattress as an enhancement to their wish journey, while another 25 wish kids will unbox their mattresses for their ultimate bedroom makeover wishes over the next 12 months.

“We are proud to partner with on a national scale,” Make-A-Wish Canada vice president of national corporate alliances Chris Pon said in a statement. “Critical in-kind support helps us effectively deliver our mission in a fiscally responsible way. As a result of the pandemic’s ongoing impact, and with travel wishes paused, many wish kids are wishing for bedroom makeovers this year. This partnership is urgently important for us and will have a direct and immediate impact on how we grant life-changing wishes for our wish kids.”

Headquartered here, was one of the first online mattress companies to enter the market – it was born as born Novosbed Inc. in 2009 – and believes its now Canada’s largest independent online mattress retailer. As an e-commerce retailer where contactless delivery is standard, it continued to operate through the lockdown as brick-and-mortar retailers were forced to close.

The company produces a number of brands including Douglas, Logan & Cove, Brunswick, Recore, Juno, Apollo, and Podium – an adjustable bed with Zero-G pressure relief – and maintains it has shipped more than 125,000 mattresses since it started operations.

“Like most Canadian companies, we didn’t know what to expect when the lockdown happened in March,” company founder and chief executive officer Sam Prochazka said. “But we’re happy that the demand we’ve seen for our mattresses this spring and summer not only helped people across the country get a better night’s sleep during a stressful time, but that it also put us in a position to give back in a more impactful way. When we thought about improving the lives of people who must continue to stay home even as the economy starts to reopen, Make-A-Wish Canada is a partner we felt strongly about supporting.” 

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