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GoodMorning, Article, Simplii ranked among fastest growing

 1 October 2021     HGO Staff 

TORONTO – Three furniture e-tailers, an industry service provider and one its of the largest point-of-sale financing providers have been named to the 2021 Report on Business ranking of Canada’s Top Growing Companies.

In all, some 448 companies, representing practically every sector of the Canadian economy were named to the ranking, which is based on three-year revenue growth.

The highest rank industry e-tailer was GoodMorning.com, which made the list for the second consecutive year. Ranked at 101, the Edmonton-headquartered mattress specialist reported a three-year revenue growth rate of 550% with revenues of between $50 and $75 million in 2020.

For the second consecutive year, the Edmonton-based mattress e-tailer GoodMorning.com was named as one of Canada’s Top Growing Companies by the Globe & Mail’s Report on Business magazine. It was ranked at 138 with a three-year growth rate of 398%.Its 2021 rank was an improvement over last year, when it came it at 123 with a three-year revenue growth rate of 398%.

GoodMorning.com was launched in 2009, when it introduced one of North America’s first bed-in-a-box brands – Novosbed – and invented the world’s first risk-free in-home sleep trial. Today, the company believes it is Canada’s largest independent online mattress retailer and has sold more than 200,000 mattresses since its founding.

“We’re ecstatic to be recognized as one of Canada’s Top Growing Companies for a second year in a row,” GoodMorning.com founder and chief executive officer Sam Prochazka said in a statement. “The single most important factor that drives our growth has been our commitment to questioning every assumption, thinking deeply, and obsessing over the needs of our customers. We have rapidly expanded our catalog over the past few years – and will continue forward to offer products for every bedroom, body, and budget.”

GoodMorning.com offers some eight mattress brands in the direct-to-consumer market place, including Douglas, Novosbed, Juno, Logan & Cove, Brunswick, Recore, Cherry, and Apollo.

Two furniture e-tailers were also included on the 2021 ranking.

Coming in at 159 was the Vancouver-based furniture specialist Article, which made its third consecutive appearance on the list. Its three-year growth rate was set at 272% with annual revenues in the $250 to $500 million range for 2020.

Like GoodMorning.com, Article fell in the ranking. On last year’s list it came in at 108 with a three-year growth rate of 460%. On the first list, it was ranked at 14 with a growth rate of 3,004%.

It should be noted Sam Prochazka, CEO of GoodMorning.com, is also one of the four founders of Article.

The third furniture e-tailer to appear on the list is first-timer Simpli Home Furnishings of Concord, Ontario. It was ranked at 385 with a three-year growth rate of 73% and 2020 sales of between $50 and $75 million.

Two other companies with close ties to this country’s furniture, mattress and major appliance sector were also included on this year’s list of Canada’s Top Growing Companies.

Coming in at number 13 was Flexiti, the Toronto-based point-of-sale credit provider. It had a three-year growth rate of 3,181% with 2020 revenues of between $25 and $50 million. This was a demotion from last year’s list where it was ranked sixth with a three-year growth rate of 5,748%. On the first ranking, it came in at 11.

Making its first appearance on the list was the Cymax Group, a provider of e-commerce technology for furniture vendors based in Burnaby, British Columbia. It came it 294 with a three-year growth rate of 118% and 2020 revenues of between $250 to $500 million.

Launched in 2019, the Canada’s Top Growing Companies ranking aims to celebrate entrepreneurial achievement in this country by identifying and amplifying the success of growth-minded, independent businesses. It is a voluntary program; companies had to complete an in-depth application process to qualify.

The full list of 2021 winners – and accompanying editorial coverage – is published in the October issue of Report on Business magazine. It is also available online.

“As we look toward the future, Canada’s Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges,” says James Cowan, editor of Report on Business magazine. “The entrepreneurs behind these companies are smart, tenacious and unwavering in their commitment to their goals.”

Related Story: The Douglas voted boxed bed of the year in consumer survey

Related Story: Article’s new COO named one of Canada’s 50 best execs


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