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Flexiti signs JYSK Canada

 29 May 2019     HGO Staff 

TORONTO – Point-of-sale consumer financing specialist Flexiti Financial has signed a long-term agreement with home furnishings retailer JYSK Canada, which specialises in offering Scandinavian influenced product in the entry, promotional and mid-range price points. The signing follows a successful pilot at select JYSK locations across the country.

Flexiti’s mobile, automated and paperless financing solution provides customers with quick access to revolving credit and flexible payment options, including 0% financing. The application takes only a few minutes and grants qualified customers a private label credit card usable within Flexiti’s network of nearly 4,000 retail locations across Canada.

The privately held finance company believes its solution increases affordability and improves the shopping experience for customers, whether shopping in-store or online.

The JYSK store in Duncan, British Columbia is one of the newest in the chain, having opened in late 2017. Flexiti providing consumer financing services to several furniture and home furnishings retailers including D.O.T. Furniture, EQ3, Lastman’s Bad Boy and a number of La-Z-Boy Furniture Galleries stores in Ontario.

“Customers don’t want to sacrifice comfort and style for affordability when furnishing their home,” said Mohammed Mahabub, chief financial officer of JYSK Canada. “Our partnership with Flexiti offers our customers a convenient avenue to bring their perfect designs to life on terms they can more easily manage.”

Flexiti maintains its omni-channel financing solution is a proven sales driver, saying retailers have experienced 200% to 380% upticks in financed sales volumes after migrating from their previous financing platform. It becomes a valuable sales tool for retail staff that increases average purchase sizes, builds brand loyalty and encourages repeat store visits.

“We're proud to be working with a retailer as accomplished as JYSK Canada,” Flexiti founder and chief executive officer Peter Kalen said. “We believe our innovative point-of-sale consumer financing technology will support the company's continued growth in the highly-competitive retail marketplace.”

JYSK was founded in Aarhaus, Denmark in April 1979 and sells furniture, mattresses and other home furnishings as well as seasonal furniture predominantly in the entry level to mid-range price points. It is reputedly the largest Danish retailer operating internationally, with some 2,400 stores in 48 countries. Currently, it operates 62 stores in Canada.

Related Story: JYSK to open 6 stores
Related Story: Flexiti signs D.O.T. Furniture
Related Story: Flexiti signs agreement with EQ3


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Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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