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Flexiti signs D.O.T. Furniture

 15 April 2019     HGO Staff 

TORONTO – Flexiti Financial, a provider of point-of-sale consumer financing for retailers announced last week that D.O.T. Furniture, a home furnishings retailer with 22 locations across southern Ontario, has signed a long-term agreement to leverage its technology.

“Over our 20-year history, we’ve sought to offer our customers greater choice in high-quality products and styles to furnish their homes just as they please,” D.O.T. Furniture president Tony Niceforo said in a statement. “We’re pleased to add a financing solution like Flexiti’s that brings greater comfort and flexibility to the checkout counter.”

Flexiti’s mobile, fully automated and 100% paperless solution enables customers to apply for a private label credit card usable within its network of nearly 4,000 retail locations across Canada. The application only takes a few minutes and grants qualified customers access to flexible payment plans with low interest options and eliminates the need to reapply for financing in the future. Its solution provides retailers with a quick and easy way to drive increased sales, make purchases more affordable for their customers and build brand loyalty.

Flexiti counts a number of leading furniture, mattress and appliance retailers in its network including Lastman’s Bad Boy, the eight unit high-impact promoter based in Toronto; La-Z-Boy Furniture Galleries; Cantrex Nationwide, the Montreal-based buying group; Kent, the home improvement retailer with building centres across Atlantic Canada; and, Castle Building Centres, the Mississauga-based buying group of hardware and lumber merchants.

“Through its dedication to product quality and commitment to customer service, D.O.T. Furniture has become a leading destination for home furnishings,” Flexiti chief executive officer Peter Kalen noted. “We look forward to implementing our financing platform and giving customers another compelling reason to shop at D.O.T. locations.”

Best known as an outdoor and casual furniture specialist – although it also sells living room, dining room and accent furniture as well as decorative accessories – D.O.T. Furniture is a Canadian owned-and-operated retailer operating some 22 stores across southern Ontario, servicing customers from Whitby to London and St. Catherine's to Orillia. Its web site can be found at

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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