contact HGO      +1 613.475.4704


 Home / Article: Five reasons why people quit

Five reasons why people quit

 21 February 2022     Donald Cooper 

There’s been much talk about The Great Resignation in the past year with millions of employees quitting their jobs each month. To be fair, these mass resignations are happening more in specific ‘customer-facing’ industries, such as: accommodation and food services, retail trade, professional and business services as well as arts, entertainment and recreation.

Much of the media discussion about The Great Resignation has focused on employee dissatisfaction with wages.  However, according to a recent study by researchers at the Massachusetts Institute of Technology (MIT), the top five reasons for staff quitting during The Great Resignation had little to do with what they were paid.

In this extensive survey, wages ranked 16th among all stated reasons for quitting. No one likes to be underpaid. But it turns out people like being disrespected and job insecurity even less.

The top five reasons for quitting were:

Toxic culture. ‘A toxic business culture’ was number one and was ten times more important than compensation. A toxic culture could include lack of fairness and equity, an incompetent or badly behaved boss, not feeling safe or respected, failure to promote diversity and inclusion, lack of joy or comradery, unreasonable employment policies and unethical behavior.

Failure to recognize performance. Employees are more likely to leave companies that fail to distinguish between high performers and laggards when it comes to recognition and rewards. This isn’t just about compensation. It’s about feeling seen and valued when you do excellent work.

Job insecurity and business reorganization. It’s probably no shock to anyone that feeling like you could lose your job at any moment makes you start searching for another job. Previous research has found employees’ negative assessment of their company’s future is a strong predictor of staff turnover.

High levels of innovation. This one is less intuitive, but the researchers found that the more employees talked about innovation at their company, the more likely they were to quit. They suspect that’s because innovation (change) is hard – and hard on employees. Innovation may be interesting and inspiring, but it can also burn people out, especially if it’s not handled right.

Poor company response to COVID-19. Employees of companies that bungled their response to the pandemic were more likely to quit.

COVID or no COVID, a toxic culture, failure to recognize performance or a feeling of job insecurity will send your employees packing in large numbers. And here’s the thing, your best and most talented employees will generally leave first. Your mediocre people and non-performers will stay with you, take ‘I don’t give-a-damn’ pills and hope you won’t notice. And we all know how that will end.

Here are a few more things to keep you thinking:

My business quote of the week: A family business is simply a partnership where blood boils at room temperature.

The six key requirements for a successful partnership or family business. Much of my business coaching work is in solving problems in partnerships and family businesses. What I’ve discovered is there are six key success factors and all are needed for it to work.

Click here to download my business tool (#A-11) to rate your partnership or family business in these six key factors.

Thank heavens for dykes. Did you know, 25% of the Netherlands is below sea level.

So, what’s in a name? With over 15,000 locations, Dollar Tree is one of North America’s largest ‘ultra-low-priced’ discount chains. Everything in the store was just one dollar. In fact, the trunk of the tree in their logo is the number 1.

But, after 35 years of selling everything for just $1, they were recently forced by increased costs to raise prices on most items to $1.25. The response has been brutal, with customer comments like: “This is a calamity!”; “Does NOT sit right with me.”; and, “I’m sick to my stomach.”

So, here’s a question for you. Is your business name, your business model and business location sustainable or have you in some way backed yourself into a corner? For example, many tire shops now also do mechanical repairs, but most of them are still named tire shops leaving us to assume tires are all they do – or all they’re really good at. 

That’s it for this week. Stay safe. Live brilliantly!

Cocoon by Sealy
Sealy Canada
This HGO article was written by:
Donald Cooper
Donald Cooper

Donald Cooper has been both a world-class manufacturer and an award-winning retailer. Now, as a business speaker and coach he helps business owners and managers throughout the world to rethink, refocus and re-energize their business to create compelling customer value, clarity of purpose and long-term profitability.

The HGO Merchandiser
Summer 2022
Summer 2022
Spring 2022
Spring 2022
Autumn 2021
Autumn 2021
Summer 2021
Summer 2021

 View all editions of The HGO Merchandiser.

  About HGO

Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

  Contact Us
  Home Goods Online

Published by:
Windsor Bay Communications Inc.
P.O. Box 3023; 120 Ontario Street,
Brighton ON Canada K0K 1H0

Tel : 613.475.4704

Fax : 613.475.0829
Mail : contact us