FTC grants Mohawk fibre recognition
CALHOUN, Georgia - The U.S. Federal Trade Commission (FTC) has recognized that PTT fibre, the fibre used in Mohawk SmartStrand carpets and sold by DuPont under the brand name Sorona is worthy of its own subclass called "triexta."
According to both Mohawk and DuPont, PTT is an extremely durable fibre with outstanding stain resistance and "unmatched" softness, and is far superior to standard polyester.
Mohawk Industries and DuPont jointly petitioned the FTC in 2006 to establish a new fibre subclass within the existing classification of polyester. Mohawk's exclusive SmartStrand carpets are made from triexta, which is marketed by DuPont under the trademark Sorona.
"We petitioned the FTC for reclassification because our retail partners told us that the current generic name was misleading to consumers and that retailers found it difficult to clearly communicate the benefits of this different and superior product when it fell into the same category as traditional polyester products," said Jeff Lorberbaum, Mohawk chairman and chief executive officer. "We are thrilled with the FTC's ruling, particularly because of the business benefits it brings to our retailers. Carpets with triexta offer a true performance advantage to consumers."
The companies believe the significant ruling is the first extension the FTC has approved for textiles in five years, and the first extension for residential carpeting since nylon, way back in 1959.
For more information about triexta, visit Mohawk's web site at www.mohawkflooring.com.