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Estill, Danby commit to sponsoring 50 Afghan refuge families

 14 October 2021     HGO Staff 

GUELPH, Ontario – Danby Appliances, together with owner and chief executive officer Jim Estill has announced it will sponsor and support 50 families fleeing the humanitarian crisis in Afghanistan.

In a statement, the white goods executive – who was recently named a Member of the Order of Canada – said supporting entire families is a complex and involved process with many moving parts and several things must fall into place at the government level before families can begin their journey to Canada.

DanbyAppliances, is collaborating with local volunteers and community organizations and has already begun planning and reaching out to those in a position to donate resources, funds and time.

Jim Estill (seen here, centre) and Danby Appliances have committed to sponsoring some 50 families fleeing the crisis in Afghanistan and settling them here in Canada.This isn’t the first time Estill has launched an initiative to support families looking to provide a life free of persecution for their children. Five years ago, the entrepreneur and his company sponsored 50 Syrian families and helped them settle, find employment and begin again.

Since then, Danby – which was named Appliance Vendor of the Year by Mega Group for 2021 – has assisted the Guelph community at large sponsor approximately 150 additional refugees from various countries around the world. It’s no surprise the company’s tagline is Do the Right Thing, particularly with this CEO at the helm spiriting a culture of philanthropy, volunteerism and servant leadership.

“There is a humanitarian crisis in Afghanistan. We cannot turn away from these families who have left everything behind,” Estill said. “Sponsoring and settling over 50 Syrian families several years ago provided insight on how to best support and successfully integrate these men, women and children new to Canada. By doing the right thing, we continue to provide a safe, welcoming network of Canadians to welcome these families. I am proud of what we are doing and thankful for the overwhelming support of other business people, organizations and volunteers who have stepped up to help.”

The federal government is still assessing the situation and how refugee families will be allocated and assisted. For more information on how Danby is supporting Afghan families click here and a GoFundMe page has been created for those wanting to donate.


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