Endy adds Women’s Shelters Canada to donation project
TORONTO – Canadian direct-to-consumer mattress brand Endy has added Women’s Shelters Canada to The Endy Donation Project, a social program that supports more than 120 charities and not-for-profits nationwide, distributing mattresses and bedding to sleepers-in-need.
“Women’s Shelters Canada is excited to partner with Endy to bring gently-used mattresses to our affiliated shelters across the country,” Lise Martin, executive director of the Ottawa-headquartered Women’s Shelters Canada said in a statement. “Women’s shelters help women rebuild their lives, heal from abuse, develop resiliency, and move towards living violence-free lives. A good night’s sleep for women and children fleeing violence is vitally important as they go through one of the most difficult transitions of their lives.”
“Endy was founded on the belief that every Canadian deserves a better night's sleep, so we're proud to partner with Women's Shelter Canada to make this dream a reality and give back to communities and organizations who are doing amazing work,” Endy chief executive officer Mike Gettis added. “We admire and support the initiatives of Women’s Shelter Canada, and we’re happy to help those they support in the best way we know how.”
Endy, which was founded in 2015 and acquired late last year by Sleep Country Canada Holdings, has positioned itself as a company whose goal was to democratize sleep by designing and delivering an extraordinarily comfortable, Canadian-made mattress, and shipping it free to the Canadian consumer’s home – without breaking the bank.
As a result of this new partnership, Endy will welcome 35 shelters associated with Women’s Shelters Canada to The Endy Donation Project, with this number set to grow on a monthly basis.
Through the project, Endy works with more than 120 charity partners across Canada to distribute new and gently used sleep products to families and individuals in need. To date, Endy has donated 5,500 mattresses through this program. Gettis noted that if stacked, these mattresses would climb two-and-a-half times as high as the CN Tower.
In addition to Women's Shelters Canada, some of Endy's cross-Canada charity partners include: Furniture Bank in Toronto; Matthew House Ottawa; Matthew House Toronto; Aboriginal Mother Centre Society in Vancouver; and, Women in Need Society of Calgary.
Endy isn’t the only mattress, furniture and furnishings retailer to pledge its support to Women’s Shelters Canada. Recently, IKEA pledged $50,000 worth of product to furnish children’s play area in facilities close to each of its 14 stores across the country.
Related Story: IKEA Canada donates $50K to build play areas for kids