Durham celebrates 120
DURHAM, Ontario – As part of its year-long 120th anniversary celebrations, solid wood case goods producer Durham Furniture recently held a company-wide event during which local and provincial government officials presented commemorative citations marking the milestone. The company’s chief executive officer used the occasion to share his vision for its long-term growth, centred on reaching a new generation of consumers through more contemporary products, updated messaging and modernised marketing visuals.
“This significant milestone provides a platform for us to pause and celebrate the dedication of our employees who have always been an integral part of our history,” Luke Simpson, who was named Durham’s president and CEO in late 2015. “It also inspires us to build a foundation for many more years of success, which starts with targeting the next generation of consumers.
“This strategy is demonstrated by the updated designs of two of our most recent collections,” he continued. “We’ve added a fresh new look and modern-day functionality to our best-selling Chateau Fontaine collection as well as introduced Studio 19, which was strategically designed to capture sales from millennial consumers. These collections were extremely well-received at the April High Point Market and began shipping to retailers this month, a testament to the updated styling that is resonating in the marketplace.”
Following Simpson’s address, Larry Vollett, former chairman of Durham’s board of directors; Bill Walker, member of the Ontario Legislature for Bruce-Grey-Owen Sound; and, Tom Hutchinson, deputy mayor of West Grey, each recognised the commitment of Durham employees and the positive impact the company has had on the local economy.
In honor of the 120-year anniversary, Hutchinson and Walker presented the company with congratulatory certificates from the offices of Mayor Christine Robinson of Municipality of West Grey and the Government of Ontario.
Held at its historic factory – which dates back to the late 19th century and remains the present site of the factory today – the catered unch event was part staff appreciation, part anniversary celebration and included brief videos of the manufacturing process and details that go into each piece of solid wood furniture as well as historical memorabilia and artifacts for attendees to view.
The company shared photographs from the anniversary event throughout the day via social media using the hashtag #Durham120.