Dream Time offering mattress line with hemp ticking
NORTH YORK, Ontario – Later this year, Canada will end it’s 95-year prohibition on the recreational use of cannabis. However, what’s not realised generally is the renewed interest in hemp, an old-world material known for its durability and sustainability that fell out of favour when its more potent cousin was outlined. At the recent Canadian Furniture Show. Dream Time Bedding introduced a new line of mattresses whose ticking is made of hemp.
Marketed under the Canna Bed label, sales manager Ryan Chilvers pointed out there are several positives to using fabric made from hemp, including an acre of its produces three times the amount of fabric when compared to cotton. “It's three times stronger than cotton,” he said, adding, “We want to be as sustainable as possible.”
The Canna Bed mattress will be available as a bed-in-a-box with a bit of a new twist. Rather remaining in the retailer’s inventory, Dream Time Bedding ships directly to the customer within 72 hours once an order is placed. This ensures the least possible impact from the packaging process while allowing the retailer to facilitate the sale without handling the product. Less movement also means less trucks, furthering the goal of reducing the environmental impact of manufacturing and delivering the product to the customer.
The foam used to build the mattress is poured locally using both gel and open cell form technology. The hemp fabric is imported in bulk but the ticking is cut and sewn domestically. The company is also confident the end of cannabis prohibition will further energise the relatively nascent, 20-year old Canadian industrial hemp industry and create new opportunities for its growers and processers.
“This is a new brand for us,” Chilvers told Home Goods Online, adding the Canna Bed will diversify its product assortment and give it new price points to offer the retailer. “We have the lower end (price point) covered,” he continued, adding “We're looking to enter in to the mid-to-upper range.”
To date, Chilvers said some 20 retailers have signed on to carry Canna Beds and shipping has begun. Although he didn’t say which one, he expects the line will soon be selected by one of the buying groups for its bedding program.
Currently four models are available: Mellow, Montego, Mirage – all of which feature a combination of gel and cool breeze memory foam – and Marlee, which consists solely of two-inch gel memory foam. The suggested retail price for a queen mattress ranges from $999 through $1,499.
Chilvers also noted the product won’t be subject to the advertising restrictions included in Bill C-45 – otherwise known as the Cannabis Act – as the product is hemp based and doesn’t promote the type of cannabis known as marijuana.
Because of its tensile strength, viability and durability, hemp it has been a favoured textile fibre throughout history so while Dream Time Bedding may not have re-invented the wheel by using hemp fabric, but they've seized an opportunity to use a great material in an extremely favourable environment in which to market it.