Dorel signs deal to make Queer Eye furniture collection
MONTREAL – Dorel Home has partnered with Scout Productions to create what it describes as a fashion-forward furniture collection inspired by the hit Netflix series Queer Eye that will sold exclusively by Walmart throughout North America.
Dorel Home is the home furnishings segment of consumer goods giant Dorel Industries and includes Ameriwood, Signature Sleep, DHP, Dorel Living and Cosco Home & Office. The licensing deal was brokered by the New York-based IMG.
The collection was launched in mid-July following the debut of the seven-time Emmy Award winning series’ fifth season, the Queer Eye furniture collection features unique products the company believes are stylish and affordable for fans of the show. The line – which retails in the promotional price points – will be sold exclusively on Walmart.ca in Canada and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.
The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (food and wine), Bobby Berk (interior design), Karamo Brown (culture), Jonathan Van Ness (grooming) and Tan France (fashion). Past seasons of Queer Eye were filmed in various cities in the United States such as Atlanta and Kansas City. The current season is set in Philadelphia. There is even a bonus season in Tokyo, Japan.
The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole and more! The company says its furniture line is crafted to capture the aesthetic and spirit of what the show represents.
Last year,, Berk collaborated with A.R.T. Furniture to create a 44-piece furniture collection that was unveiled at last fall’s High Point Market.
“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” Dorel Home senior director and brand manager Claudia Grundman said in a statement. “Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”
“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” added Joel Chiodi, senior vice president of strategic development at the Los Angelos-based Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”