Dorel launches pet and gaming furniture at fall HPM
MONTREAL – Dorel Home, the home furnishings division of consumer goods giant Dorel Industries, will launch at new collections of pet and gaming furniture at the upcoming fall 2019 edition of the High Point Market.
Branded Ollie & Hutch, the company will display a wide range of modern and functional pet furniture in their showroom, located in space 9A of the C&D Building. The line features pet-sized versions of Dorel Home’s most popular collections and colours, as well as several new products.
For example, the Ollie & Hutch line includes a chesterfield styled pet sofa, pin tufted velvet finishes and upholstery. It requires minimal assembly and has velvet and linen covers that are stain resistant and machine washable. The line also includes a modern farmhouse style collection of dog beds, litter box enclosures and aquarium stands.
“We are changing the way that pet furniture is perceived and styled in a home. As pet parenting is on the rise, we are enhancing the style of pet furniture to blend more naturally with home décor,” Nick Fiore, vice president of sales, marketing and product development at DHP Furniture said in a statement.
NTense, the new gaming brand, will have a display of technology driven designs for both youth and adult consumers. The line features TV stands, desks, high-back chairs, stools, and rockers with sleek styles, RGB light bars, built-in speakers and accessories to enhance any gamer’s room.
The desks and TV stands are designed with a balance of mixed materials and edgy details to create an on-trend look with proper storage and ventilation for PC or console gaming systems. The NTense variety of seating options will ensure the best ergonomics for consumer’s gaming preferences with neutral colorways and easy-to-clean surfaces.
“Now’s the breakout time for gaming furniture as youth and adults alike take interest in virtual escapes whether that be through video games or movies,” said Ray Toal, vice president of e-commerce sales at ready-to-assemble specialist Ameriwood, also a division of Dorel Home. “We are excited to become key players in this category and open up to the world of e-sports.”
The fall edition of the High Point Market opens for its usual five-day run on 19 October.