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Décor-Rest acquires Superstyle

 7 February 2022     Michael J. Knell 

WOODBRIDGE, Ontario – Stationary upholstery specialist Décor-Rest Furniture has acquired one of its most significant domestic rivals, Superstyle Furniture as well as its sister company, Trendline Furniture.

In a statement, the family owned-and-operated Décor-Rest said the deal – which includes all brands, facilities and operations – will expand it the manufacturer’s overall capacity by about 35% and give it a total of about 400,000 square feet of production space and a workforce of approximately 450.

The acquisition also coincides with Decor-Rest’s 50th anniversary celebration and is expected to close on April 1. Financial details were not disclosed.

Stationary upholstery specialist Décor-Furniture has acquired rival producer Superstyle as well as its sister company Trendline. Seen here is its headquarters building in the Toronto suburb of Woodbridge. Company president JR Marzilli (inset) said the deal was driven by the need to expand production capacity in this age of increasingly long replenishment lead times.“We continually strive to eliminate the challenges faced by our valued customers and to uphold our trademark commitment to excellence,” said company president and chief executive officer JR Marzilli, son of Decor-Rest founders Angelo and Christina Marzilli.

“The acquisitions of these two companies with similar histories and corporate cultures provide distinct advantages by being close to our home base. This ensures efficient turnaround and will help us address increased demand. Additionally, the investment in human capital benefits all the Decor-Rest employees and team members who have all been working very hard during the pandemic, as well as the employees of the acquired companies with an easy transition. We look forward to welcoming all of them to the Decor-Rest family,” he continued.

In a telephone interview with Home Goods Online, Marzilli said the decision to acquire another upholstery maker was driven by customer demand and the need to shorten replenish lead times by acquiring more production capacity. “At the end of the day, our customers were the ones who drove this,” he enthused.

“Our family of furniture companies have been successful for more than 50 years because of the dedication, values and entrepreneurial spirit of our founders, my late father, Giovanni Colalillo and his brother Dominic Colalillo, and the commitment and support from our employees, dealers and suppliers which we are truly thankful for,” said Danny Colalillo, president of Superstyle Furniture and Trendline Furniture.

“Now, the agreement that has been reached with the Decor-Rest Group of Companies to acquire Superstyle Furniture and Trendline Furniture guarantees the strong legacy of our family-founded Canadian companies and help meet the increasing demand of consumers for decades to come,” he added.

At least the for the foreseeable future, Marzilli said Superstyle and Trendline will operate separately from Décor-Rest although he expects that behind the scenes, the three manufacturers will be able to achieve numerous cost efficiencies.

Neither Superstyle nor Trendline have been exporters, particularly to the United States, in recent years. Marzilli said he plans to both company’s best sellers to the U.S. at some point in the not-too-distant future. Décor-Rest mains permanent showrooms at the furniture markets in both High Point and Las Vegas.

“Given the global supply challenges, domestic products are in higher demand than ever before. The Decor-Rest Group of Companies will now be better able to supply products out of the combined facilities with additional employees who are already well-versed in the production of quality upholstered furniture products,” Marzilli said, adding, “This will enable us to meet our dealers’ ever-increasing demand with shorter lead times to provide quality, fashionable furniture and continue the legacy of what Decor-Rest products have come to mean to our customers.”

“Through seamlessly aligning efficiencies within the organization, we are looking forward to working closely with our new team members and expanding our strong, supportive and well-structured team while transitioning as seamlessly as possible into a single, unified, customer-driven company serving the needs of our industry.  We are confident that these mergers along with our promise to uphold our trademark values of love and honesty will ensure an even brighter future for Decor-Rest as our wonderful team and customers continue to grow and prosper,” Marzilli remarked.

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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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