Cozey launches outdoor collection, enters U.S. market
MONTREAL – The past few weeks have been busy for direct-to-consumer (DTC) furniture start-up, Cozey. It not only expanded its product offerings with its first outdoor modular sofa collection but did so the while entering the consumer market south of the border.
Cozey burst on to the scene in June 2020 as a sofa-in-a-box specialist based on a concept created by company founder and chief executive officer Frédéric Aubé, who announced its entry into the United States this past June.
“For Cozey, entering the U.S. market is a natural progression towards our long-term objective of becoming the best furniture company in the world,” he told Furniture Today, the U.S. furniture industry trade journal. “We have had lots of success so far in Canada, and we feel that we have a lot to offer in the U.S. market with a tremendous value proposition and the best customer service in the industry. Thousands of U.S. customers have already reached out and signed up on our e-mail lists.
“It’s been three years since I launched Cozey, and I feel that we are at the right place today in terms of product, team and infrastructure to support our next phase of growth,” he continued. “t’s a very exciting time for our organization.”
Cozey is calling its first outdoor modular sofa collection the Mistral. Aubé noted the Mistral was designed – as are all of its products – with comfort, elegance and convenience in mind and at a very attractive retail price point. With its tool-free and patent-pending assembly approach, Cozey customers will also be able to quickly disassemble their outdoor furniture and store it inside small spaces during the Canadian winters.
“We wanted to take another approach to outdoor furniture. For us Canadians, outdoor furniture needs to be stored inside our homes for half of the year and it is usually very space consuming to do so,” Aubé said.
“In true Cozey fashion, we developed the ultimate outdoor sofa collection that will allow our customers to reconfigure, adapt and expand their product to tailor their needs while being elegant, comfortable and easy to store flat pack during colder months. You can then re-assemble it tool-free next spring,” he continued, adding, “Outdoor furniture is also usually very cheap or very expensive. Due to our direct-to-consumer model and innovative shipping solutions, we can afford to cut through all sorts of costs and afford to offer a top-of-the-line quality product at a very reasonable price.”
The company said the three-seat Mistral sofa will retail for $1,495 on its web site and will be offered in five cushion colours. The high-density foam cushions are wrapped in a waterproof bag inside water-resistant covers containing strips of Velcro that attach to the UV-resistant aluminium frame to stay in place with high winds.
The product also comes with a five-year warranty, a 30-day risk-free trial and in easy to transport boxes. Fabric swatches can also be ordered for free to feel the fabric and see the colours in real life.
“We want to deliver great furniture products and amazing customer experiences,” Aubé maintains.
In addition to Mistral, Cozey currently offers three indoor seating collections called Atmosphere, Ciello and Altus (the original model). Late last year, the company launched a series of coffee and side tables and has since added media units as well as accessories such as pillows and throws.
It has also launched a refurbished program where customers can return furniture, which is then refurbished (if needed) and made available on Cozey’s refurbished site at a discounted price. The DTC retailer also supports several local charities such as homeless and women’s shelters and rehabilitation programs.
The company also announced it intends to open its first brick-and-mortar retail location sometime in the near future, a move enabled thanks to a $15 million investment round led by the CDPQ (Caisse de dépôt et placement du Québec), the Quebec City-based institutional investor that manages several public and private pension plans and insurance programs.
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